Startups & Sales: Building Process, Teams and Careers

Apr 18, 2018 · New York, United States of America


Sales is where the rubber meets the road in business, the bottom line verification that there’s value in the product you’re offering. But most products don’t simply sell themselves. And that’s where sales and business development come in.

In the early stages of a business, it’s often the entrepreneurs who must do the selling - both for lack of resources to hire “real” sales people but also because it’s a necessary part of developing a product and company.

As the company grows, how should startups grow a sales practice? What are best practices for developing processes, setting goals and accommodating the dynamic nature of a still nascent product? And what are the best practices for growing the team?

Likewise, for sales and business development candidates who want to work at startups and in the technology space, what is it like to work in these environments? What sales skills are needed to support a young product vs. an established product? A small, early stage company vs. an established corporation?

Join us as we discuss topics like ...
Acquiring customers for an MVP or pilot
Pricing your product
Identifying target segments and testing them
Hiring your first salesperson & growing a sales & marketing team
Finding sales and marketing jobs at startups
Building capabilities as you develop in a sales career
Sales processes and best practices for young companies
Differentiating between marketing and sales. And collaborating between the two.
Tools, tips & advice ...
About the panelists

Anand Chopra-McGowan, Global Head of Consumer Practice at General Assembly - One of the first sales hires at GA in 2011, Anand is the head of General Assembly's European business, as well as the global consumer products vertical within the enterprise business. He leads a global team across London and New York City, and is responsible for initiating, structuring, and growing relationships and partnerships with FTSE100 and Fortune 500 companies across sectors.

Micah Day, Head of Sales at The Muse - Since 2015, Micah has been a sales leader at The Muse. As Head of Sales, she focuses mainly on coaching her sales team, but also spends time improving internal processes, creating sales enablement tools and building an empire that empowers people to find their dream job.

Ryan Mathe, Head of Strategic Accounts at Justworks - Ryan was one of the earliest hires at Justworks, a platform that provides payroll, benefits, HR & compliance to small businesses all in one place. He has helped build, grow and now lead business development and sales.

Liz Young, SVP Sales & Marketing at Reonomy - Liz leads sales and marketing at Reonomy, which helps commercial real estate professionals source data on properties, companies & deals. Prior to her work at Reonomy, Liz was the head of sales and marketing at Breadcrumb POS.

6:30 - 6:50: Drinks & Networking
6:50 - 7:50: Panel
7:50 - 8:15: Audience Q&A
8:15 - 9:00: More Drinks & Networking

Event organizers
  • NYC Startup Community

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