Learn How to Cultivate and Launch Your Business Ideas!
This FREE course introduces the fundamentals of technology entrepreneurship, pioneered in Silicon Valley and now a large and growing part of the Los Angeles economy. You will learn the process technology entrepreneurs use to start companies.
If you’ve got big ideas, this free 7 session course is where you can find the knowledge and strategies to take them to the next level. Whether you’re ready to channel your inspiration into a new venture or take your ideas to a larger organization, Code District’s and Bixel Exchange’s Startup Steps for the Tech Entrepreneur course can show you how to bring your vision to life.
Dates and Times November 15, 17, 22, 29, December 1, 6 and 8 6:30 p.m. - 8:00 p.m.
Session 1 - Nov. 15 Introduction to tech entrepreneurship This session introduces students to the concept of entrepreneurship. Students acquire knowledge of the nature and scope of entrepreneurship and the impact of entrepreneurship on market economies. We examine and help students prepare for and develop the personal traits and behaviors fundamental to becoming a successful entrepreneur, and they are exposed to the first steps of the entrepreneurial process.
Session 2 - Nov. 17 Ideation This session focuses on the generation, testing, evaluation, and refinement of ideas. Innovation processes that focus on idea development, idea selection, and commercialization of ideas will also be examined. You will learn methods to boost creative problem-solving skills. Rediscover personal thinking preferences, identify and eliminate mental blocks, and enhance communication and teaming skills. Unlock creative potential and explore win-win approaches to problem solving.
Session 3 - Nov. 22 Research and Development Is your business a product in search of a customer? Marketing research can give a business a picture of what kinds of new products and services may bring a profit. This session will teach you have to conduct proper research that can save you countless hours of work and possibly money!
Session 4 - Nov. 29 Product Development, Prototyping or MVP This session teaches students to transition from creative, innovative, design thinking methods to prototyping and concept testing their products and services. Emphasis is placed on an integrated and interdisciplinary approach to engineering design, concurrent engineering, design for manufacturing, industrial design, and the business of new product development.
Session 5 - Dec. 1 Marketing This session clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. Provides an orientation to key marketing concepts critical to marketing technology-based products and services. You will learn how to identify market opportunities, understand customer preferences, evaluate market acceptance, and devise the appropriate going-to-market strategies.
Session 6 - Dec. 6 Business Models The business model is the engine that drives startup success. This session explores business model design and validation, while exploring ways to test the business model without spending unnecessary time, money, and other resources. You will learn how to develop business models that encompass the product or service, customers, and the economic engine that will deliver on venture objectives.
Session 7 - Dec. 8 Financing & Pitching to Investors This session focuses on how to finance and fund your startup. We will center on strategic planning, financial analysis, cash management, funding alternatives, investor pitching, alternative financing, and exit strategies. We will also examine the various options that a company has for financing at all stages of its life-cycle – from seed stage to later stage.
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