Spotting Data Blindspots: The Key to Enabling a Quality Customer Experience

Feb 10, 2022 · London, United Kingdom

With customer experience as a key element in harnessing loyalty to brands, businesses are riding the waves of digital transformation to making the most of data in supporting their customer experience strategies. This expands to another world of available information, however, businesses must act to eliminate silos and create effective channels of communication - or risk missing out on critical intelligence about their customers and operations.

In this session, we will discuss how to:
• How to make the most of an increasingly comprehensive insights from an ever-growing data pool spanning the entire organisation
• What are the blind spots that hinder an efficient CX strategy and the creation of a truly holistic view of customers
• Use data as a connector to bring disparate parts of businesses together to earn loyalty by providing a frictionless CX and pre-empting customer needs

Neill Brookman, Director of Solution Engineering, EMEA - Treasure Data
Andy Steed, Content Director - Big Data LDN

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  • Big Data LDN Meetup

    Calling all Data Enthusiasts! Big Data LDN Meetup is a Meetup run by the creators of the Big Data LDN conference & exhibition. Speakers at our meetups are global industry experts, focusing on how to build a successful enterprise-wide data culture. Our speakers explain how to align business objectives with data strategy, highlighting issues around data ownership, GDPR, culture, skills, regulation, governance and strategic technology architecture. Big Data LDN meetups examine the emerging Chief Data Offi

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