Sports Marketing 2.0 VIP Summit - SOUTH

Feb 20 - Oct 21, 2010 · Atlanta, United States of America
Sports Marketing 2.0 VIP Summit - SOUTH   Digital sports go local, social & mobile in 2010 Sports Marketing 2.0's VIP Summits are back for a third year, and they are going to be better than ever. These 1/2 day events feature high caliber speakers, in-depth panel discussions and valuable networking opportunities. Sports 2.0 Summits are designed to help executives working in sports / digital media gain practical knowledge and expand their personal networks. We all get smarter faster by sharing best practices that lead to growing our digital businesses. Join us in Atlanta as we explore ways to engage fans and grow revenues in the digital space. Why the Sports Marketing 2.0 VIP Summit? "I have attended three Sports Marketing 2.0 summits, and have left each one more informed and inspired. I regularly pull out and review my notes from those past events and I look forward to the next one I am able to attend." - Jeremy McPeek, VP Interactive, Phoenix Suns Keep pace with fans - In the sports-media business money goes where the fans go; and these days more and more sports fans are going digital. Yet even as sports fans adopt new media, many sports properties struggle to keep pace. Sports Marketing 2.0 VIP Summits provide a forum for veteran digital sports people to share best practices and discuss emerging opportunities. Hearing directly from executives with proven track records helps attendees to sort the profitable ideas from the pipe dreams, and refine their own digital strategies to maximize results. Connect with peers -Most digital sports execs spend thousands of hours online each year trying to stay up to speed with changing technologies. Indeed we can pick up a lot by following experts on Twitter, but even the savviest digital marketing and sales experts will benefit from real-world interaction. That's why we hold these events. Beyond the keynote speakers and panel discussions, VIP Summits provide ample time for attendees to talk with each other. Come early for lunch and stay late for dinner and cocktails. You'll be glad you did. Keep it real - There are many sports business events that talk about digital business on a macro level, but only Sports Marketing 2.0 Summits focus on day-to-day practical, real-world information. Summit speakers and attendees are directly responsible for selling, managing or developing ways to make more money from digital channels. These people might not be managing P & Ls, but they are orchestrating innovation and managing projects on the bleeding edge of digital sports. These are the people you'll see at Sports 2.0 VIP Summits. Are you one of us? Would you like to be? "...There are lots of sports conferences out there, but the Sports 2.0 events have a more collaborative, inventive feel to them. THe mix of established, industry leaders and young, emerging companies fosers the perfect environment for anyone who wants to know how to be a great marketer in the constantly changing sports segment" - Scott Philip, CMO, Sports Marketing 2.0 VIP Summit - Atlanta is sponsored by: Speaker Lineup - Atlanta Top notch content - Our featured speakers and panel discussions will cover all aspects of digital media in sports including web, e-mail, mobile and social media. We will learn how the industry’s best are driving traffic, selling sponsorship, selling tickets, optimizing content and converting visitors into paying customers. In fact, monetization will be the underlying theme of the entire summit series. We will emphasize ways to make content, traffic and fan engagement pay off financially.   Featured Speakers - Coca Cola Reinaldo Padua,  AVP of Hispanic Marketing - Coca Cola Coca-Cola has been a major sponsor of the FIFA World Cup since 1978, but 2010 was a break-out year for Coca-Cola FIFA World Cup activations, especially here in the U.S. In this feature presentation, Reinaldo Padua, assistant vice president of Hispanic marketing for Coca-Cola North America will share how the Company leveraged digital platforms to amplify the 2010 FIFA World Cup and Coca-Cola campaign "Open Happiness". Coca-Cola was able to motivate U.S. consumers to engage with the brand, and take its relationship with FIFA World Cup to the next level.   Panel Discussions Sports Marketing 2.0 VIP Summit Atlanta will feature three panel discussions. Our panelists come from a wide array of sports properties, sponsor brands, agencies and digital media companies. Here is a brief overview of what we are planning: Panel #1: Mobile Marketing in Sports For years we have watched with interest the way Asians and Europeans have adopted mobile into all areas of their lives. It is looking like 2010 will be the beginning of a new wave of mobile mania here in the U.S. This panel will demonstrate how some of the world's leading sports properties and sponsor brands are using mobile in sports today, and it will offer a sneak peak of some of the very real things that are just around the corner. You can expect this panel to cover things like: Engaging fans at the arena and beyond Building mobile platforms for sponsorship Integrating media and event marketing via mobile Exploring the next wave of mobile opportunities Panelists: Ty Ahmad-Taylor, Founder, Michael Adamson, V.P. Content & Creative, Turner Sports Interactive John McCauley, Director of Digital, Maple Leaf Sports & Entertainment J.B. Vick, President, Fan Drive Media Panel #2: Social Media in Sports As sports fans flock to social media, sponsors want to be there too. Not surprisingly, ad spending in social media is growing faster than any other segment. This panel will uncover ways to leverage social in order to engage fans, strengthen the sports brand, and create partnerships with sponsors. There is not enough time in the day to discuss all the myriad opportunities in the social arena, so we will focus on like: Adding social features & applications to your Website Leveraging Facebook & Twitter Managing fan communities Building partnerships with sponsors Panelists: Dan Levak, Director of New Media, Atlanta Falcons Reid Sterrett, Director of Brand, Ultimate Fighting Championship (UFC) David Elgin, Director of Interactive, Atlanta Hawks & Atlanta Thrashers Kirk Berridge, V.P. Sales & Digital Media, Learfield Sports Panel #3: Creating a profitable digital strategy The digital landscape is vast and ever changing, but one thing remains true for most sports properties: the Website is the central platform from which most business flows. But while many sports properties have built large audiences, most are struggling to make significant money from their sites. To address this challenge, our first panel will focus on sports Websites and explore the inter-relationships between content, traffic and revenue. This discussion will produce some of our most compelling conversation as we seek to pin down practical ideas for: Attracting and engaging fans via your Website Converting Web visitors into ticket buyers Building digital partnerships with sponsors Internal issues: which department should own the Web Panelists: Lee Bushkell, V.P. & General Manager, Scott Doyne, V.P. Business Operations, NBA Digital Peter Stringer, Director, Interactive Media, Boston Celtics Ben Philyaw, President, North America, Lightmaker Benjamin Diggles, Director, Social Agency Programs, Webtrends Elliot Bell, Manager, Advertiser & Agency Relations, Brand Affinity Technologies Ignite Presentations The Ignite segment of our summit will feature six, rapid fire presentations on an assortment of topics. Each presenter will be given five minutes to speak, aided by 20 PowerPoint slides which will auto-advance every 15 seconds. This presentation format has been popularized in the U.S. by O’Reilly Media. It challenges each speaker to “…enlighten us, but make it quick.”  The Ignite segment of our summit gives our event a chance to cover more ground, and gives more attendees a chance to become presenters. It is sure to be fun and enlightening for all! Ignite speakers: Dave Borstein, SB Nation Ty Ahmad-Taylor, Elliot Bell, Brand Affinity Technologies Robbie Allen, Alex Deve, David Geddes, Philippe Dore, ATP World Tour How do Summits Work? Each VIP Summit is designed to be a highly educational and deeply relational conversation. The biggest portion of the day is dedicated to keynot speeches and panel discussions, but there is also ample time for attendees to meet each other and share ideas. In fact, the casual cocktail and dinner reception following the formal presentations in always an attendee favorite. Remember, during and after each Summit, attendees are encouraged to share their best practices and case studies through our online community site Summit Schedule Doors Open 11:30 am (Join us for lunch) Program Begins 12:30 pm Speakers Conclude 5:45 pm VIP Reception 5:45-7:00pm Post-Summit VIP Reception sponsored by SB NationAfter the official speakers and panels are concluded, it’s time to relax and get to know your fellow attendees. Everyone is invited and ENCOURAGED to linger after the program to enjoy cocktails, tasty food and get a change to meet and mingle with the speakers and other guests. Who Should Attend? Sports Marketing 2.0 VIP Summits are designed to talk about tech without getting too geeky. Summits bring together a critical mix of marketing, sales, creative and technology executives working in digital sports. In attendance will be experienced pros from the entire digital-sports-media ecosystem: teams, leagues, sponsors, agencies, universities, technology partners and venture capital.   "A great learning, development & networking forum for sports leagues and teams. The Digital Business Summit allowed us a unique, real time perspective on the digital landscape and opportunities for social media & CRM in sports. I would recommend this event to any sports executive seeking to effectively maximize and monetize their digital platform & communication with their fans and key stakeholders." - Dan Quinn, NFL Canada Past Summit attendees include senior management from companies like: Sponsors Coca Cola, Honda, IBM, Alltel, Chevrolet, Sprint, Cisco and Intel Sports Leagues PGA Tour, NFL, NBA, USTA, Olympics Agencies Razorfish, IMG, Octagon, Wieden & Kennedy, Optimedia Teams Colts, Bulls, Redskins, Trail Blazers, Cavaliers, Jets, Bears, Lakers Universities Georgetown, University of Texas, Stanford, NYU, Northwestern Media ESPN, NBCU, AOL, Yahoo, Microsoft, Big 10 Network, CSTV, Nielsen Fan Media Sports Nation, Takkle, Citizen Sports Network, Yarkbarker Technology ClearSpring, Watercooler, StubHub More praise for Sports Marketing 2.0 VIP Summits "...I have always found the content point-on and the attendee list filled with industry difference makers, those that are looking to push the edge of the digital sports world. I'm looking forward to attending a more Sports 2.0 summits in 2010..." - Justin Schwanke, VP, Kaleidoscope Sports & Entertainment "...Coyle’s VIP Summits are a unique breed of events that bring together some of the biggest and brightest in sports marketing..." - Scott Philp, CMO, "...the Sports Marketing 2.0 summits I’ve attended have really been beneficial. Attendees get an interesting perspective…seeing how they tap into new media to enhance the fan experience. I have also seen great value in how the attendees and panelists really get into the nuts-and-bolts of fan interaction through new media, as opposed to staying at a very 30K foot view..." - Ian Hall, Group Director, Consulting, Octagon Regional events - Our goal is to make Sports 2.0 summits easy to find and easy to attend, which is why each year we offer events in multiple locations. In the spring of 2010, the Summit traveled to Chicago and New York.  This fall there are events in both San Francisco and Atlanta.  Sports Marketing 2.0 is a community, not just an event Sports Marketing 2.0 ( is an international community launched in January 2008. In just over 2 years we have grown to become a network of more than 10,000 sports marketing professionals. Members come from governing bodies, teams and properties, agencies, brands and the technology sector. This community is focused on helping its members stay abreast of new media and technology-driven business opportunities in sports. The community was founded by Pat Coyle, President of Coyle Media, Inc. Sports Marketing 2.0 VIP Summit - Atlanta is sponsored by:     For more information: Pat Coyle, FounderSports Marketing 2.0pat@coylemedia.com317-332-7878
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