We are proud to present a special edition as part of the Meetup Evening, which is a warmup event for Craft Conference 2017. Nilan Peiris and Uwe Friedrichsen will be the guest speakers at Emarsys.
Nilan Peiris (Growth VP & TransferWise): Building a Mission Driven Startup (a talk about culture/mission/product and data in growing the product & company)
Product is People. Every single person in your organisation influences the customer experience in some way, so the experience your customers have is a direct outcome of the people you hire and the decisions they make. In traditional product management how decisions get made has a lot to do with how accountability is structured, from shareholders through the CEO down to the product teams. Because the accountability and the decision making sits at the top tier of this org chart the feedback loop to the actual customer is far too long, leaving you with top down plans and ultimately unhappy customers. Startups are meant to be different. They are driven by the founders, so they start with a conviction and vision but little data. Sadly this usually leads to similar top down decision making and the development of the same flawed plan-oriented process bigger companies pursue. So what’s the alternative? Devolving the decision making away from the management team to the people closest to the customers. At TransferWise they’ve built fully autonomous teams with clear KPIs but otherwise full freedom to set their roadmap, decide their organisation and build the team and resources they need to execute that plan. Any team can change any part of the product, so for example Marketing doesn’t have to wait for Product to build what they need – the Marketing team has full access to build the pages they need, change user flows, etc in pursuit of their goals. Watch Nilan describe how they do this at TransferWise, how they’ve scaled these autonomous teams globally and cross-functionally, how they work across teams and the lessons they’ve learned along the way.
Uwe Friedrichsen (Codecentric): Watch your communication - How communication drives design Synchronous? Asynchronous? REST? Messaging? Very often the selection of a (microservice) communication style is based on religious debates, preferred frameworks or the knowledge, the development team members accidentally have at the time of the selection. Usually, it is also discouraged to mix communication styles after the initial selection. Unfortunately, this does not take into account, that the selected communication style massively influences the design and decomposition options of the functionality that needs to be implemented. In this session we will explore the connection between communication styles and functional decomposition options and learn how different communication styles lead to different designs. After this session you will have a better understanding, how a selected communication style affects your functional design options and how to pick the communication style that matches your functional requirements best.
This event will be in English. The venue opens at 5.30 pm. The presentations start at 6:00 pm, so please don't be late! After the talks it's pizza-time (maybe beer, too.)
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