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Social Media Strategy Mapping

Aug 20, 2019 · Seattle, United States of America

***This is a paid workshop, register at https://ga.co/330hUsa

About This Workshop:
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

Takeaways:
-Learn how to develop and implement a social media strategy.
-Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
-Define and track the KPIs most relevant to your business.
-Describe the difference between major social media platforms.
-Identify which platforms to use for your business.
Explain the difference between publishing, listening, and reporting tools.
-Create a weekly content calendar for your business.

Preparation:
None! Please bring a laptop to class, along with a notepad and pen.

***This is a paid workshop, register at https://ga.co/330hUsa

Event organizers
  • General Assembly Seattle

    At General Assembly, we are creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century – from web development and user experience design, to data science, product management and digital marketing. Established in early 2011 as an innovative community in New York City for entrepreneurs and startup companies, General Assembly is an educational institution t

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