Skyscanner Special: Getting B2B Sales Off to a Flying Start
How Skyscanner is using innovative B2B channels to reach new users and help drive YOY business growth of 60%.
In this Skyscanner Product Tank special, Matt Smith & Ross McNairn, the Product Managers for two of Skyscanner’s innovative B2B products, will deep dive into how they are evolving a B2C product to reach new users and deliver new value.
18.00 - Doors open; free pizza, beer & networking.
18.30 - Talks begin, followed by Q&A
20.30 - Networking.
21.00 - Close.
NB. earlier opening time of 6pm for talks from 6.30pm. Pizza & drinks provided!
We'd encourage you to submit questions for the Q&A session via Twitter.
About the Speakers:
Matt Smith is the Product Manager for Skyscanner’s White Label and ‘widget’ products. This sees him managing important relationships with major platforms such as Yahoo. Matt's background in Marketing, Communications & Customer Service has informed his approach to product management which he will share with us.
Skyscanner for Business is the arm of Skyscanner which aims to “power the travel internet”. But powering some major brands’ sites, with their competing needs, different types of users and pace of change, becomes a delicate balancing act when ultimately they all rely on Skyscanner’s expertise. Some of the topics Matt will cover include:
• Data Driven Decisions: Making users’ travel decisions easier
• Making travel relevant within the context of content
• Limitations: User Journeys, User Flows and A/B testing on hundreds of sites at once
Ross McNairn is a senior product manager at Skyscanner, leading the TravelPro team. TravelPro is Skyscanner's free corporate travel planner, taking the hassle out of travel booking for small to medium businesses. Ross has previously been a lawyer, a software engineer & has cofounded a startup which Skyscanner acquired. He will explain how this breadth of experience has informed his approach to product leadership.
TravelPro is the nascent corporate travel side of Skyscanner, disrupting the corporate travel market by re-inventing the distribution of travel services. Ross McNairn will give an introduction to Skyscanner’s approach to product development and re-inventing your business model on the fly!