Sketch X Tech Circus - User research - why it's important and how we do it

Oct 21, 2021 · Amsterdam, Netherlands

User research - why it's important and how we do it at Sketch
As design defines more and more companies, the importance of research has come a long way. By sharing expert opinions, Sketch will take us through the entire research journey: All the way from structuring your research, building your repository, finding participants and being the bridge between product and users. Last but not least we will hear how Sketch builds its features based on user feedback.


Tanya Nativ, Design Researcher, Sketch
Tanya is a Design Researcher at Sketch with a strong UX background. She leads research operations at Sketch and generates essential insights. She previously led an entire UX department in her past job.
For the past two years, Tanya has been leading a local Design Researchers community and volunteering as a Mentor for Product Designers. She always had a passion for inspiring people and making them believe in themselves.
Tanya feels lucky to do research about design and meet so many talented people in the process.


Tech Circus is proudly partnered with Sketch

Sketch is more than a Mac app, it's a home for the entire creative process.
Over a million people — from freelancers to the world’s most successful teams — use Sketch to create their best work, every day. Our co-founders started Sketch back in 2010 because they believed designers deserved better tools — and that focus hasn’t changed. Today, we’re a fully-featured design platform that combines our award-winning, native Mac app with powerful browser-based collaboration tools.

Check out Sketch's website for more info:


Tickets are FREE, and you can watch the recorded even if you miss the live stream.

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Event organizers
  • The UX Crunch - Amsterdam - Tech Circus

    Tech Circus is a networking and educational events company specialising in User Experience, Product and Design. Founded in 2015, our flagship event 'The UX Crunch' has quickly grown to become one of Europe's leading UX events. We host a range of monthly events in collaboration with leading companies in the UK and Europe to deliver key insights and takehomes about a variety of topics and areas within user experience, product and design. Our events are strictly learning and education focused with no hidden a

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