Surf's Up! The Beach is Coming to Pasadena...
We're partnering with TechSparks to bring Silicon Beach Fest to Pasadena. This day long event features many great presentations on innovation, design and technology and we'll be personally hosting a session on UX STRATEGY. Take a look at the details below.
Use Discount Code: NELAUX
Silicon Beach Fest - LA’s first festival celebrating LA tech, entertainment & startups with panels, keynotes, workshops, mixers, and more - is coming to Pasadena for one day on Monday, June 17, 2013.
10AM-11AM: Design Better, Feel Better: How UX is Improving the Patient Experience in Healthcare
Hosted by: SeedHIT
There are a lot of opportunities to improve user experience in healthcare. This session will provide insights on the current state of UX in healthcare and the challenges surrounding compliance, operations and workflows inside and outside the traditional walls of healthcare. We will show how design improvements, consumerization trends and technology innovations are making a positive impact to changing traditional healthcare operations, business and care models as well as creating new opportunities for entrepreneurs and startups.
Nardo Manaloto, Founding Partner at SeedHIT Studio and Director of Innovation & Solution Design at Kaiser Permanente
David Lee, CEO at Huntington Medical Foundation
John Trenouth, Principal Healthcare UX/UI Designer at Spire Innovations
11AM-12PM: Printing Money: How to Make 3D Printing Pay Off for Your Startup
Hosted by: ToybuilderLabs.com
3D printing is hot among early adopters and being widely discussed in the media, but can it live up to all the hype? In this session, early adopters will discuss how 3D printing is creating new revenue and cost saving opportunities for startups and where this technology is headed.
Joseph Chiu, Founder at ToybuilderLabs.com
Bruce Dominguez, Manager of Rapid Prototyping at Art Center College of Design
David Cawley, Director of Rapid Prototyping and Model Shop Services at Art Center College of Design
Diego Porquerias, Founder at Deezmaker 3D Printer Shop
Dan Newman, Co-Author of Sailfish (open-source firmware for enhancing Makerbot 3D printers)
12PM-1PM: Material Science Session
Hosted by: Materia Inc.
1PM-2PM: LUNCH BREAK
Lunch will not be provided, but enjoy one of the nearly 100 restaurants in Old Pasadena, all within walking distance of Idealab: http://oldpasadena.org/gc_searchResults.asp?cat_id=3
2PM-3PM: UX Case Studies for Startups
Hosted by: NELAUX
User experience can be a competitive advantage for startup companies entering established markets. In this session, we will look at how selected startups have leveraged design to differentiate themselves and provide tips on product design.
Petra Cesario, Founder at NELAUX and Strategic Visual/UX Design Consultant
Jon Fox, Founder at NELAUX and UX/UI/Design Consultant
Kristen Ding, Vice President of Design at Idealab
Erik Wingren, UX Design Consultant at Interactivism
3PM-3:30PM: AFTERNOON BREAK
Optional Activity: Tour of Idealab
3:30PM-4:30PM: Content Marketing for Startups: Lessons From Big Media Operating at a Startup Pace
Hosted by: Perfect Market
Content marketing can provide startups a cost-effective way to develop audiences and customers. In this session, startups will get practical tips and best practices on SEO, social media and content development from the experts who advise some of the world's largest media companies.
Tim Ruder, Chief Revenue Officer at Perfect Market
Chris Muller, Senior Audience Development Consultant at Perfect Market
Tony Pierce, Former Blog Editor at KPCC and Los Angeles Times
Martin Beck, Reader Engagement and Social Media Editor at The Los Angeles Times
4:30PM-5PM: EVENING BREAK
Time to make the 7-minute walk over to Barney's Beanery. Directions from Idealab: Walk east down Union Street, turn right on Raymond, turn left on Colorado. Barney's Beanery is on the north side of the street at 99 E. Colorado Blvd.
5PM-8PM: TechSparks SparkUp (Barney's Beanery)
Join us at Barney's Beanery for the TechSparks SparkUp, a monthly mixer for entrepreneurial minds in Pasadena. The first 50 tickets are FREE, thanks to our sponsors at Media Temple. Subsequent tickets are $10 and include food + first drink.
5-7PM - Pasadena Startup Showcase: Come meet Pasadena's hottest startups. If you're interested in showcasing at TechSparks, please email [masked].
7-8PM - Spark Tank: Judges will provide feedback on three ideas/products in the development/beta stage. Please join us. #SparkTank
$20 for Full-Day Pass. Includes all sessions, excluding the TechSparks SparkUp Mixer.
$10 for TechSparks SparkUp Mixer
Silicon Beach Fest Passholders: Your registration for SBF Pasadena is included in your purchase of the Silicon Beach Fest Full Event or Full Event VIP passes. Promotional codes are available for Silicon Beach Fest passholders. Please check your confirmation email or contact Kevin Winston, Digital LA, at [masked].
Hosting Company Employees and Guests: Employees and guests of KPPB, Idealab, SeedHIT, Materia, ToybuilderLabs, NELAUX and Perfect Market are eligible for comped registration. Please check with the hosting company to get a promotional code.
Note: Promotional codes do not cover the TechSparks SparkUp event, but the first 50 sign-ups are free, sponsored by Media Temple.
Registrations are not refundable. Schedule is subject to change.