Silicon Beach Fest: Pasadena (Hosted by Idealab, Sponsored by KPPB)

Jun 17, 2013 · Pasadena, United States of America

Surf's Up! The Beach is Coming to Pasadena...
We're partnering with TechSparks to bring Silicon Beach Fest to Pasadena. This day long event features many great presentations on innovation, design and technology and we'll be personally hosting a session on UX STRATEGY. Take a look at the details below.

Use Discount Code: NELAUX

Silicon Beach Fest - LA’s first festival celebrating LA tech, entertainment & startups with panels, keynotes, workshops, mixers, and more - is coming to Pasadena for one day on Monday, June 17, 2013.

10AM-11AM: Design Better, Feel Better: How UX is Improving the Patient Experience in Healthcare

Hosted by: SeedHIT

There are a lot of opportunities to improve user experience in healthcare. This session will provide insights on the current state of UX in healthcare and the challenges surrounding compliance, operations and workflows inside and outside the traditional walls of healthcare. We will show how design improvements, consumerization trends and technology innovations are making a positive impact to changing traditional healthcare operations, business and care models as well as creating new opportunities for entrepreneurs and startups.


Nardo Manaloto, Founding Partner at SeedHIT Studio and Director of Innovation & Solution Design at Kaiser Permanente

David Lee, CEO at Huntington Medical Foundation

John Trenouth, Principal Healthcare UX/UI Designer at Spire Innovations

11AM-12PM: Printing Money: How to Make 3D Printing Pay Off for Your Startup

Hosted by:

3D printing is hot among early adopters and being widely discussed in the media, but can it live up to all the hype? In this session, early adopters will discuss how 3D printing is creating new revenue and cost saving opportunities for startups and where this technology is headed.


Joseph Chiu, Founder at

Bruce Dominguez, Manager of Rapid Prototyping at Art Center College of Design

David Cawley, Director of Rapid Prototyping and Model Shop Services at Art Center College of Design

Diego Porquerias, Founder at Deezmaker 3D Printer Shop

Dan Newman, Co-Author of Sailfish (open-source firmware for enhancing Makerbot 3D printers)

12PM-1PM: Material Science Session

Hosted by: Materia Inc.

Description TBD.


Lunch will not be provided, but enjoy one of the nearly 100 restaurants in Old Pasadena, all within walking distance of Idealab:

2PM-3PM: UX Case Studies for Startups

Hosted by: NELAUX

User experience can be a competitive advantage for startup companies entering established markets. In this session, we will look at how selected startups have leveraged design to differentiate themselves and provide tips on product design.


Petra Cesario, Founder at NELAUX and Strategic Visual/UX Design Consultant

Jon Fox, Founder at NELAUX and UX/UI/Design Consultant

Kristen Ding, Vice President of Design at Idealab

Erik Wingren, UX Design Consultant at Interactivism


Optional Activity: Tour of Idealab

3:30PM-4:30PM: Content Marketing for Startups: Lessons From Big Media Operating at a Startup Pace

Hosted by: Perfect Market

Content marketing can provide startups a cost-effective way to develop audiences and customers. In this session, startups will get practical tips and best practices on SEO, social media and content development from the experts who advise some of the world's largest media companies.


Tim Ruder, Chief Revenue Officer at Perfect Market

Chris Muller, Senior Audience Development Consultant at Perfect Market

Tony Pierce, Former Blog Editor at KPCC and Los Angeles Times

Martin Beck, Reader Engagement and Social Media Editor at The Los Angeles Times


Time to make the 7-minute walk over to Barney's Beanery. Directions from Idealab: Walk east down Union Street, turn right on Raymond, turn left on Colorado. Barney's Beanery is on the north side of the street at 99 E. Colorado Blvd.

5PM-8PM: TechSparks SparkUp (Barney's Beanery)

Join us at Barney's Beanery for the TechSparks SparkUp, a monthly mixer for entrepreneurial minds in Pasadena. The first 50 tickets are FREE, thanks to our sponsors at Media Temple. Subsequent tickets are $10 and include food + first drink.

TechSparks Agenda:

5-7PM - Pasadena Startup Showcase: Come meet Pasadena's hottest startups. If you're interested in showcasing at TechSparks, please email [masked].

7-8PM - Spark Tank: Judges will provide feedback on three ideas/products in the development/beta stage. Please join us. #SparkTank


$20 for Full-Day Pass. Includes all sessions, excluding the TechSparks SparkUp Mixer.

$10 for TechSparks SparkUp Mixer

Silicon Beach Fest Passholders: Your registration for SBF Pasadena is included in your purchase of the Silicon Beach Fest Full Event or Full Event VIP passes. Promotional codes are available for Silicon Beach Fest passholders. Please check your confirmation email or contact Kevin Winston, Digital LA, at [masked].

Hosting Company Employees and Guests: Employees and guests of KPPB, Idealab, SeedHIT, Materia, ToybuilderLabs, NELAUX and Perfect Market are eligible for comped registration. Please check with the hosting company to get a promotional code.

Note: Promotional codes do not cover the TechSparks SparkUp event, but the first 50 sign-ups are free, sponsored by Media Temple.

Registrations are not refundable. Schedule is subject to change.

Event organizers

    Dedicated to establishing a community of UX Designers, Entrepreneurs and Engineers to develop and promote innovation in Northeast LA. This group will feature UX-related events, studio tours, meetups in an effort to drive technology and startup culture to the Pasadena, Glendale, Downtown LA and points surrounding area. Follow us: @NELAUX

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