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Scalable Content Strategy: Nice Idea or Viable Vision? w/Colleen Jones

Thu, 12 Mar 2015 6:30 PM

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Scalable Content Strategy: Nice Idea or Viable Vision? w/Colleen Jones

Content Strategy Atlanta is thrilled to present Colleen Jones, expert content strategist, international speaker, and author. Come join us for a great night of content goodies! 


About the Talk

Today, business is digital. That makes content critical. Content now represents nearly a third of marketing budgets alone (Content Marketing Institute), and that proportion will only increase. Content also is the substance of most digital media products and digital channel communications.


So, you might have enjoyed some success with implementing a content strategy for a single product, channel, or marketing campaign. Now, imagine repeating that success. How do you make your content strategy scale across products, brands, channels, markets and more? 


It's a question that often brings up many, many, MANY more questions for midsize and enterprise organizations. This session will help you answer them with a practical vision and 3 useful principles to scale your content strategy.


About Colleen

As CEO of Content Science and cofounder of ContentWRX, Colleen regularly advises executives and practitioners on effective strategy and processes for digital content. Colleen shares her expertise in these popular books: 

Clout: The Art and Science of Influential Web Content

Does Your Content Work?


Colleen frequently speaks for conferences and gives workshops around the globe. She also is a guest lecturer for institutions such as University of Georgia and Centers for Disease Control and Prevention.

Event Schedule


6:30-7:00 pm       Networking w/cupcakes and treats
7:00-8:00 pm         Presentation 

Parking 

Parking is free at the venue.

Connect 


@leenjones

@ContentAtlanta 

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    Content Strategy Atlanta

    This group is for anyone who cares about content — content strategists, writers, editors, content managers, communicators, information architects, product managers, user experience designers, marketers, publishers, and more. Content Strategy Atlanta is a place to share knowledge, hear great speakers, network, and share your war stories. Atlanta, let's grow our content strategy community toge...

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