Scalable Content Strategy: Nice Idea or Viable Vision? w/Colleen Jones
Content Strategy Atlanta is thrilled to present Colleen Jones, expert content strategist, international speaker, and author. Come join us for a great night of content goodies!
About the Talk
Today, business is digital. That makes content critical. Content now represents nearly a third of marketing budgets alone (Content Marketing Institute), and that proportion will only increase. Content also is the substance of most digital media products and digital channel communications.
So, you might have enjoyed some success with implementing a content strategy for a single product, channel, or marketing campaign. Now, imagine repeating that success. How do you make your content strategy scale across products, brands, channels, markets and more?
It's a question that often brings up many, many, MANY more questions for midsize and enterprise organizations. This session will help you answer them with a practical vision and 3 useful principles to scale your content strategy.
As CEO of Content Science and cofounder of ContentWRX, Colleen regularly advises executives and practitioners on effective strategy and processes for digital content. Colleen shares her expertise in these popular books:
Colleen frequently speaks for conferences and gives workshops around the globe. She also is a guest lecturer for institutions such as University of Georgia and Centers for Disease Control and Prevention.
6:30-7:00 pm Networking w/cupcakes and treats
7:00-8:00 pm Presentation
Parking is free at the venue.
Are you organizing Scalable Content Strategy: Nice Idea or Viable Vision? w/Colleen Jones?
Claim the event and start manage its content.Claim this event