Hello DT:DCers! Our fourth annual DT:DC Fall Summit is next Friday and we are excited to spend the day with you.
Here is an update on our plans. As you know, we have been thinking a lot about experimentation lately especially the barriers to experimentation in large organizations. We will kick off the afternoon with an inspiring panel discussion on the motivators, constraints, compliance issues and models of innovation for internal vs. external experimentation. We will will hear from seasoned veterans in the field including Ryan Troll, Founder & Chief Experimentation Officer, Theory Design and Joe Titlebaum, a Co-Founder of XM Radio, who will share their hypothesis that external experimentation can accelerate change faster than internal experimentation. We will also hear from Mike Amante, Customer Experience Lead at the GSA Centers of Excellence and Simchah Suveyke Bogin from the Office of Citizen Services and Innovative Technologies at the GSA Centers of Excellence who will make the case for internal experimentation and will share the extraordinary work they are doing at HUD and USDA.
Next we will jump into a hands-on activity and consider how we might prototype an idea to scale across an organization. Prototyping to scale is different work than prototyping for value and requires deep thinking about execution rather than the core value proposition of the idea. What do we need to be prepared to prototype to scale? We will practice together in a great workshop led by Alan Holden, Innovation Specialist Leader at Deloitte Consulting.
Then we will hear from Jason Robertson, Senior Director of Innovation Operations at Marriott. Jason believes that nearly everything we do in business is an experiment and by embracing outcome-based thinking; even within a process, we have a better chance of success. He will share his tips for going low-fidelity and living in beta to get real-world results quickly and efficiently.
Finally, we will hear from Hilda DeMarino, Digital Reality Engagement Manager at Deloitte Digital. Hilda will bring it all home for us with a presentation about bringing digital reality to life. As always, we will have some fun surprises as well. We are looking forward to a day of provocative conversation to discuss all things experimentation.
12:00pm – 12:30 pm - Doors open for registration
12:30pm – 12:45pm - Welcome and Introductions
12:45PM – 1:45 PM - Panel Discussion & Q&A
Internal Experimentation vs. External Experimentation
Ryan Troll, Founder & Chief Experimentation Officer, Theory Design; Joe Titlebaum, Entrepreneur, Investor, Co-Founder (XM Radio) and General Counsel; Mike Amante, Customer Experience Lead, GSA Centers of Excellence – HUD; Simchah Suveyke Bogin, Office of Citizen Services and Innovative Technologies, GSA Centers of Excellence - USDA
1:45PM – 3:15PM - Workshop - Prototyping to Scale
Alan Holden, Innovation Specialist Leader, Deloitte Consulting
3:15PM - 3:45PM - Break and Networking
3:45PM – 4:45PM - Presentation & Q&A - Lessons Learned in the Field
Jason Robertson, Senior Director Innovation Operations, Marriott
4:45PM – 5:30PM - Presentation - Bringing Digital Reality to Life
Hilda DeMarino, Digital Reality Engagement Manager, Deloitte Digital
5:30PM - 6:30PM - Cocktails and Appetizers
We hope you will plan to stay for a wonderful post-event reception with spectacular views overlooking the Potomac River
6:30PM - Event End