RETURN ON INFLUENCE Actioning Social Business Using The Power Of Online Influence

Apr 19, 2012 · London, United Kingdom
RETURN ON INFLUENCE Actioning Social Business Using The Power Of Online Influence
Influence measurement tools such as Klout, PeerIndex and Kred are driving the conversation around the notion of online influence. But what exactly does it mean? Do we need to look beyond the tools? And how can social businesses harness the power of influence to build mutually beneficial relationships to achieve increased awareness, drive buzz, change behaviour and inspire action?
Looking intelligently at online trust, tastemakers, connectedness and networks of influence, BLOOM Social Business and event sponsor Brandwatch invite you to explore how to harness influence both inside and outside the organisation.
To advance the conversation around online influence and to mark the launch of the first book to explore how brands are working to achieve “Return on Influence”, BLOOM presents a keynote presentation from its author Mark Schaefer followed by an engaging panel discussion with leading industry figures.
Our keynote speaker and panel members will be answering questions and exploring topics such as:

How can influence be defined and measured?
What does influence really mean?
What is the difference between highly connected people and influential people?
How are brands creating mutually beneficial relationships with influencers that create results?
How can influence programmes be implemented on a practical level?
How can social businesses utilise influences both inside and outside the organisation?
What is the role of technology, people and processes?

KEYNOTE "Return On Influence"
Mark Schaefer

Panel moderator:
Jay Cooper, Managing Director, BLOOM Worldwide
Panel Members:
Mark Schaefer, Author, Return On Influence
Emma Thwaites, Various client-side roles including Head Of Strategic Communications at the Cabinet Office and Associate Director COI. Now Director of Thwaites Communications an integrated Comms consultancy specialising in reputation management. 
Giles Palmer, CEO, Brandwatch
Kate Cooper, MD, BLOOM Worldwide

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