Researching Culture: a masterclass with Ipsos MORI

Apr 18, 2018 · London, United Kingdom

Hi Service Lab

Last year Alma Berliner, from Ipsos MORI, gave a masterclass on Ethnography. It was our fastest selling event and the one that we received most requests to rerun. So we're absolutely delighted that she's back with her colleague Helle Thorsen to give another masterclass on the elusive but essential concept of culture.

As if that wasn't enough we're being hosted by one of our favourite partners in crime, the whip-smart agency Adaptive Lab, who we're cooking up a series of events for later in the year. There will be a chance to find out a little more about them too.

The talk

Culture underpins almost everything we say, think and do. But we don’t tend to talk about it much when it comes to research or design. Is it just a bit too abstract to explore and or a bit too dull to bore others with?

Alma and Helle, ethnographers at Ipsos, don’t think that’s the case!

They will talk about what ‘culture’ really means and the purpose of researching culture. Using past project examples and video exercises, they will show you how to examine material with a cultural lens.

Our speakers

Helle Thorsen and Alma Berliner work on a specialist team of ethnographers at Ipsos MORI. With a background in anthropology – visual anthropology in particular – culture is part and parcel of their approach to ethnographic research. They work across different sectors, from healthcare to FMCG, applying ethnographic and cultural principles to all projects they run.

Our hosts

Adaptive Lab builds products, services and Beta businesses — businesses that launch faster, grow quicker, and behave bolder. And they have an awesome service design team, piloting and delivering brilliant services to the market with their brave and curious clients. They'll be around, so go and chat with them on the night to learn more!

Book fast. This one is likely to go lickety-split.

Love + Peace
The Service Lab Team

Event organizers
  • Service Lab London

    A place for service designers and people interested in service design to learn something new and talk to others. We welcome battle scarred practitioners, newbies and the service design curious. As service design grows as a discipline it's important to have a place to come along and chat to others.

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