This 2-day workshop covers the essentials of applying psychology to human-centered websites, apps, and campaigns that are motivating, usable, and engaging.
Participants learn how to recognize and apply a wide variety of persuasive design principles, focused on boosting users’ cognitive understanding, motivation, trust, decision making, short-term action, and long-term loyalty.
During the workshop, participants gain experience conducting psychological audits, user tests, and advance their skills in applying behavioral science to information architectures, navigational systems, user flows, wireframes and more.
After completing the first 2 days, you’ll qualify to take our advanced 3rd day workshop on psychological architectures. In this workshop, participants learn how to build technology from psychological design patterns, while extending their knowledge of psychology, through advanced modules on feedback psychology. This is our most hands-on workshop, that blends educational modules with design sprints, where participants gain experience applying psychological design strategies to various persuasive design challenges.