Creating personas is a practical hands-on module based on the findings of our Project UX 2.0 research team, which collected and analysed user data in the previous module. The personas created will be used to develop solutions for an innovative interface to control and manage smart home devices (smart plugs, security cameras, smoke detectors, lights etc.) in the ideation course starting on 17th October; they will support the teams in determining user requirements and product functionality.
This module is packed with valuable information on how to create personas efficiently while providing you with an opportunity to apply what you have learned and gain the confidence needed to communicate personas effectively.
The skills acquired in this module are transferable, allowing you to use them in other projects.
What are personas?
Personas are fictitious identities that reflect one of the user groups for who we are designing for. Personas can help to align strategy and goals to specific user groups and allow us to plan for the needs, wants desires and limitations of real people. As part of the UX design process, we use personas to develop, check against and validate solutions. Without personas, we tend to make assumptions about requirements of both the product and users.
On this course you will learn how to:
• use research data from surveys, observations and
interviews to create personas
• assemble and structure personas based on user characteristics
• identify different types of personas
design, layout and present personas professionally
Course details at a glance
• The module will take place on Tuesday, October 3rd and 10,
• max. 10 students per course
• £89 per person for the entire module
• This offer includes an additional 1h online group revision session)
• Certificate of completion
How is this module different from the free meetup?
The meetups are designed to introduce you to a new UX design topic every month, providing you with a platform to learn and network. Exercises are brief and simple, allowing you to apply what you have learned during the presentation. The UX Playground modules and projects take this idea much further. You will be given tasks that are more complex and based on particular challenges. The aim is to learn skills by developing a new or improving an existing product, similar to how you would do in a real project.
Is this module right for me?
If you are looking to change career, have been struggling with applying UX design methods, or just wish to expand your portfolio, then this course is definitely for you. The work created and experience gained, will allow you to demonstrate your understanding of UX design to potential clients and future employers.
I have no prior experience in UX design and have not attended any of the previous modules, will I still benefit from joining Project UX 2.0 at this stage?
Yes, this project is ideal if you have no or little understanding of the UX design process. At the start of the module, you will be getting an overview of the different UX design phases the teams have gone through so far; this will help you to understand the context better.
What format does this module have?
The module is a combination of presentations, practical exercises, tasks and group assignments, which requires collaborating with your team members outside the classroom (1-2h max). There will be an extra 1h online session (date to be confirmed) between the two lessons, to provide your team with additional feedback.
I look forward to this exciting module and hope you will be joining us.
If you have any questions, please let me know.