ProductTank: Ronnie Varghese - VP - Digital Product (Seera Group)

Aug 11, 2021 · Dubai, United Arab Emirates

Dear product people,

We're super excited to resume our in-person events. With all the cautious measures in place, we're taking this steps back into offline, back to our efforts in building an offline community around product.

///// Our speaker:
Ronnie Varghese
-- VP - Digital Product | fmr. Founder/CEO/CPO | Building empowered continuous discovery product teams | Lifelong Learner
https://www.linkedin.com/in/ronnievarghese/

///// Topic: Ship outcomes, not features

Brief intro:
Do your stakeholders ask your product team to improve ambiguous business metrics like revenue or retention or NPS?
Have your stakeholders directed you to build and deploy features relentlessly, but you're unsure why you are building something? And whether you are driving any real impact?

"The problem with [business objectives and/or feature factories] is that features can be finished and delivered and “work perfectly” but still not deliver any value."
- Outcomes Over Output: Why customer behavior is the key metric for business success

This is a common problem faced by lots of product teams. But, there is a path to change. Join this session to learn how Product Outcomes, Continuous Discovery & Experimentation can evolve your team from a feature factory to a value creating product team that ships outcomes.

///// Location: TBC

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