ProductTank - Pricing

Nov 23, 2017 · Amsterdam, Netherlands

Hi P-tankers,

How do you price your products? What's the best pricing model for your business and how do you set a price that resembles the value you deliver and is both fair for your customer and your business.

During one of our recent meetups we discovered that pricing is currently a hot topic and struggle for product people, so that's why we are organising a 'pricing' meetup at the 23th of november around this topic. And guess what: it's FREE. ;-)

We have confirmed 2 speakers from the leading global pricing consultancy Simon-Kucher & Partners.


18.30: Venue opens 
18.45: Pizza!
19.00: Talks start

Current outline of the evening:

Talk#1: The essence of pricing power by Hong-May Cheng, Simon-Kucher & Partners, starting at 19.00

Pricing is the most effective profit lever and, according to Warren Buffet, pricing power the most important aspect in evaluating a business. At the same time, companies struggle to get their pricing under control and often let the market determine their price for them. 

Hong-May, partner from Simon-Kucher & Partners (global market leader in marketing, sales & pricing consulting), will show how you can get in control. It starts with understanding that pricing is much more than the price tag you put on your product or service. Topics his talk will address are: value strategy, value pricing and value selling. His goal is to inspire you with international best practices and practical examples.

Hong-May Cheng is Partner at Simon-Kucher & Partners in The Netherlands. He has over 17 years of experience in the field of strategic marketing and specializes in developing new business & portfolio concepts, value-based pricing strategies and value selling. In these areas, he leads large projects, acts as a sounding board for C-level executives, is a writer of numerous articles and is a regular speaker at seminars. Over the years, Hong-May has built up a deep sector expertise and understanding of profit growth solutions in (financial) services, media and software.

Talk#2: Successful packaging and pricing  by Ruben de Lange, Simon-Kucher & partners

Acquiring new customers, while monetizing your value and retaining your current customer base does not have to be a trade-off! By optimizing your packaging and pricingmodel you can balance all these goals successfully.

Ruben, manager from Simon-Kucher & Partners, will show you how to optimize your packaging and pricing model and master this trade-off. His talk will address typical questions such as: what is the right packaging structure, how to determine what feature belongs where, and which price metric is most appropriate. His goal is to make things as practical as possible for you by presenting international examples, case studies and methods.

Ruben de Lange is Manager at Simon-Kucher & Partners in the Netherlands. He has over 6 years of experience in the field of commercial strategy, proposition and portfolio optimization, and value-based pricing. He has worked for clients in software, media, consumer goods and financial services; for multinationals and start/scale ups alike and in both in B2B and B2C.

After the 2 talks there will be time to have some drinks and network.


Steven, Gavin, Iris

Event organizers
  • ProductTank AMS

    ProductTank provides an opportunity for Product Managers working for (or wanting to work for) web companies in the Netherlands to exchange ideas and experiences about Product Management & Design, Business Modelling, Metrics, User Experience and all the other things that get us excited. Events include talks from guest speakers on topics around product management, networking opportunities, and a good old-fashioned chin-wag over a beer or two. We're open to companies big and small. We also welcome early-s

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