ProductTank Portland - November 2019

Nov 7, 2019 · Portland, United States of America

We'll have two 20-minute talks, each followed by 10 minutes of Q&A. We'll have plenty of time at the start and end of the meetup for tasty beverages and networking.

Putting research into action with design sprints
Lisa Orr, Senior Product Manager, Airship

At Airship, the product team has invested in learning continuous discovery principles and applying that methodology to developing product. In this talk, I'll share our experience running design sprints at Airship and how it has benefited us in roadmap planning and in developing an overall vision for the future of mobile marketing.

Lisa is a Senior Product Manager at Airship where she heads up the orchestration product team. Before joining the product team she was a data scientist at Airship and lead the development of the predictive product suite. She has a PhD in psychology from University of St. Andrews.


Integrating Product and UX Through A Design Thinking Lens
Leo Frishberg
Sr. Manger User Experience, Home Depot Quote Center

The Software Development Lifecycle (SDLC) is often presented linearly: Idea, Strategy, Plan, Development, Launch, Enhance and Sunset. But we know that sequence is a grand over-simplification. In his talk, Frishberg describes a more nuanced approach to the SDLC in which Product, UX and Technology participate iteratively and in ways that may just as likely move "backward" in the SDLC as forward. Frishberg applies Design Thinking frameworks to illustrate a Product/UX game plan that his team uses at The Home Depot Quote Center. In presenting the SDLC through the lens of four "Mega-plays" you will see how to drive robust engagements with your teams, your stakeholders and your customers to discover, define, design and deliver solutions that matter.

With decades of experience in design management and design—as both a bricks-and-mortar architect and a UX designer—Leo drives highly differentiated and innovative solutions. At The Home Depot QuoteCenter, Leo leads a dynamic team of UX professionals within the Product group delivering engaging experiences for Home Depot associates. As Principal of Phase II, Leo delivers vision, strategy and innovation through a UX lens. Previously, as Product Design Manager at Intel, he led UX teams on mission-critical programs. As Principal UX Architect for Tektronix’s Logic Analyzer product line, he spearheaded product vision and definition for the next generation of instruments. Leo is a licensed architect, Certified Scrum Product Owner, holds five patents and is co-author of the Morgan Kaufmann book Presumptive Design: Design Provocations for Innovation.

Also, thank you to our host, Jama Software. Check out their job postings here:


Jama Software:

Event organizers
  • ProductTank Portland

    ProductTank provides an opportunity for Product Managers in Portland to exchange ideas and experiences about Product Design, Development and Management, Business Modelling, Metrics, User Experience and all the other things that get us excited. Events include talks from guest speakers on topics around product management, networking opportunities, and a good old-fashioned chin-wag over a beer or two. We're open to companies big and small. We also welcome early-stage technology businesses looking to learn how

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