ProductTank - Experiment Driven Product Development, sponsored by Applause

Apr 26, 2018 · Amsterdam, Netherlands

On Thursday April 26th, we'll hear why experimentation matters from speakers from Optimizely, Travix, and Effective Experiments. Join us to learn more about Experiment Driven Product Development and how you can build your own experiment driven framework.

18.30: Venue opens
18.45: Food & drinks
19.00: Talks start

This edition is sponsored by Applause (

About Applause
As a crowdtesting company, Applause talks and works day by day with a wide range of product people with different needs and challenges. So far Applause experienced meetups as a great opportunity to exchange on product-related topics and to be part of a community that wants to create better performing digital products. With the trust of over 300.000+ members in their testing community uTest, Applause empowers companies of all sizes to deliver great digital experiences (DX) – across web, mobile and IoT as well as brick-and-mortar – spanning every customer touchpoint. Learn more at We're looking forward to seeing you again!

This edition is hosted by TravelBird (

Daily travel inspiration by local experts at great prices

TravelBird, Keizersgracht 277, Amsterdam


Hazjier Pourkhalkhali - Global Head of Strategy (
Hazjier Pourkhalkhali is Optimizely’s Global Head of Strategy. He has advised experiments generating over $250 million in revenues, developed experimentation benchmarks that are now researched together with Harvard Business School, and developed Optimizely’s analytics and statistics features.

As Head of Strategy, he manages Optimizely’s Company Strategy, Pricing & Packaging, Customer Analytics, and Customer Retention. He previously managed the Global Consulting Team, advising clients such as Microsoft, the BBC, eBay, Adidas, H&M, and more.

Benjamin Groenewoud - Optimization Program Manager (
Travix International
Benjamin Groenewoud is an experienced optimization specialist who was ‘raised’ with optimizing products by using data. He strongly believes that Conversion Rate Optimization or CRO should not be done by a single person or team, but be applied as a mindset which is driving a company’s product development organization. He gets his colleagues enthusiastic for an ‘evidence everything’ approach by making it a structured, rewarding and fun process.

Manuel Da Costa - Founder (
Effective Experiments
Manuel Da Costa is the founder of Effective Experiments whose mission is to make experimentation a core part of every business. He ran Lean Startup related events and conferences which continued with consulting ecommerce companies on improving conversions and now running a SaaS startup helping enterprise companies improve their test and learn programs.


Iris, Steven, and Gavin

Event organizers
  • ProductTank AMS

    ProductTank provides an opportunity for Product Managers working for (or wanting to work for) web companies in the Netherlands to exchange ideas and experiences about Product Management & Design, Business Modelling, Metrics, User Experience and all the other things that get us excited. Events include talks from guest speakers on topics around product management, networking opportunities, and a good old-fashioned chin-wag over a beer or two. We're open to companies big and small. We also welcome early-s

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