ProductTank AMS with Marty Cagan, sponsored by TQ and Applause

Oct 22, 2018 · Amsterdam, Netherlands

Hi everyone,

We're very excited to announce our next meetup, with Marty Cagan as the speaker! For most of you he doesn't need any introduction, but if you don't know who he is, you can find his bio below.

This talk is sponsored by TQ and Applause.

A curated tech hub in the heart of Amsterdam. TQ is founded by TNW with the aim of helping startups grow exponentially, by providing them with the right community, programming, and facilities. Learn more at

As a crowdtesting company, Applause talks and works day by day with a wide range of product people with different needs and challenges. So far Applause experienced meetups as a great opportunity to exchange on product-related topics and to be part of a community that wants to create better performing digital products. With the trust of over 300.000+ members in their testing community uTest, Applause empowers companies of all sizes to deliver great digital experiences (DX) – across web, mobile and IoT as well as brick-and-mortar – spanning every customer touchpoint. Learn more at



This talk will discuss the critical traits and behaviors of many of our industry's best product teams. I’ve had the extremely good fortune to be able to work with many of the very best technology product teams in the world. People creating the products you use and love every day. Teams that are literally changing the world. What I’ve learned is that there is a profound difference between how the very best product companies create technology products, and the rest. And I don’t mean minor differences. Everything from how the leaders behave, to the level of empowerment of teams, to how the organization thinks about funding, staffing and producing products, down to how product, design and engineering collaborate to discover effective solutions for their customers.

For those that have not yet had the opportunity to participate in, or observe a strong product team up close, in this talk I wanted to try to give you a glimpse into some of the important differences that distinguish the best product teams from the rest.


Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including HP, Netscape Communications, and eBay.

Marty began his career with a decade as a software developer at HP Laboratories conducting research on software technology, and building several software products for other software developers. After HP, Marty joined a then young Netscape Communications Corporation, where he had the opportunity to participate in the birth of the Internet industry. Martin worked directly for co-founder Marc Andreessen, where he was vice-president for Netscape’s platform and tools, and later e-commerce applications, and worked to help Internet start-ups and Fortune 500 companies alike to understand and utilize the newly emerging technology. Marty was most recently senior vice-president of product and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site.

As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is the also the author of the book "INSPIRED: How To Create Tech Products Customers Love."


18.30 - Doors open
19.00 - Talk starts
19.45 - Q&A
20.00 - Drinks

See you there!
Steven, Gavin, Iris

Event organizers
  • ProductTank AMS

    ProductTank provides an opportunity for Product Managers working for (or wanting to work for) web companies in the Netherlands to exchange ideas and experiences about Product Management & Design, Business Modelling, Metrics, User Experience and all the other things that get us excited. Events include talks from guest speakers on topics around product management, networking opportunities, and a good old-fashioned chin-wag over a beer or two. We're open to companies big and small. We also welcome early-s

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