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How Agile Product Marketing Works Best with Product Management

Feb 27, 2019 · Mountain View, United States of America

Martina Lauchengco, marketing and product exec for market-defining products like Microsoft Office and Netscape, will be joining us to talk about Product Marketing in an Agile World.

HOW AGILE PRODUCT MARKETING WORKS BEST WITH PRODUCT MANAGEMENT

Modern product development and marketing are both changing the role of product marketing. Yet with every technology category more crowded than ever, product marketing has never been more important. Martina will discuss modern best practices, how to create the best interface between product and product marketing, and how to leverage the function to maximize success.

SPONSORED BY

Pure Storage

SCHEDULE

6:00 to 7:00pm: Networking
7:00 to 7:10pm: Intro from Rajiev Rajavasireddy, VP Product at Pure Storage
7:10 to 8:15pm: Talk by Martina Lauchengco + Q&A
8:15 to 9:00pm: Wrap-up

ABOUT MARTINA LAUCHENGCO

https://www.linkedin.com/in/martinalauchengco/

Martina Lauchengco has over 25 years as a marketing and product executive building and crafting strategies for market-defining software like Microsoft Office and Netscape Navigator. She spent a decade advising companies on product marketing with Silicon Valley Product group and also teaches marketing and product management at UC Berkeley's graduate school of engineering. As an Operating Partner at Costanoa Ventures, she sits on multiple boards and coaches startups on all things go-to-market. Martina holds a B.A. in Political Science and M.A. in Organizational Behavior from Stanford University. She's a native Californian, mother of two beautiful daughters, and happy wife.

ABOUT RAJIEV RAJAVASIREDDY

https://www.linkedin.com/in/rajievrajavasireddy

Rajiev Rajavasireddy is the Vice President of Product Management at Pure Storage. Rajiev comes to Pure from Tegile Systems where he was VP of Products and Solutions. Prior to Tegile, Rajiev was at Cisco where he was Director of Product Management for the UCS platform, responsible for Fabric & I/O and the UCS storage eco-system. As Director of Systems Engineering at Isilon Systems, he led their North American field SE team. Prior to Isilon, Rajiev worked in various roles at VERITAS/Symantec and Sun Microsystems. He has a Master's degree in Computer Science and a Bachelor's degree in Electronics and Telecommunications.

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