PM and UX - How to Build Great Products Together (Hybrid event)

Oct 20, 2021 · Ramat Gan, Israel

*Very limited amount of seats in the offices*
Only RSVP'd guests through would be accepted in the Gong offices. make sure you have a valid green pass in case you are coming to the offices.

The worlds of product management and user experience (UX) sit closely – especially when digital products are at hand. The Product Manager will deal with the more business-oriented side of the work, while the User Experience (UX) Designer will deal with the customer.
Great product managers know that UX is a necessary part of a product’s success. Smart UX designers allow product management to lend a helping hand in the definition of features, allowing them to get on with what they know best: the design of great digital products. Understanding the different job roles, their intersections, values and accountabilities will ultimately create a great product.
Our next meetup will host some of the field’s experts who will dispense key UI/UX working processes for Product Managers.
Yishay Cohen will talk about the similarities and differences between UX and PM, and how to benefit from it UX and Shefa Weinstein will present a use case on UI/UX and product.

Show up to the event at Gong offices and mingle with your peers, or join online, via Product Tank’s Facebook page.
Date and time:[masked], 7pm assembling, 7:15 starting to stream.
Place: Gong offices (Tuval 40, 39th floor, Ramat Gan) and online on the facebook and linkedin community

This is a hybrid event - both streamed online in the facebook group and participants in the Gong offices.

Yishay Cohen ( - VP UX Firma
Yishay has been working as a Product UX and as a Product Manager for the past 17 years in different organizations, on different products and in positions ranging from junior to senior to manager. Today he leads a team of 15 UX and UX/UI in Firma, a UX and Branding agency working on banks, financial, health and other products.
Alongside he’s work Yishay teaches UX in the Technion and serves as a mentor in Google Launchpad program for startups. He is also one of the founding members of UXI and probably the worst Brazilian JuJitsu practitioner.

Shefa Weinstein ( -
Shefa has been working in the field of Product for 13 years. She founded and ran a boutique web company that specialized in custom websites and after reading the market trends she made the decision in 2008 to productize her business, which pushed her to her new love, "Product". Since then Shefa has been a CEO, VP Product and GM in several SaaS startups. Most recently, Shefa joined Gong two years ago as one of the first PMs. In this time, she has had the opportunity to twice build products from 0 to 1, starting with a pain and moving into a full solution. Shefa's superpower is empathy, she is dedicated to truly understanding the pains of her customers and solving them.

Dor Tal ( -
Dor has been working in the field of Product Design for the past eight years. After graduating with honors from Bezalel, he worked (and founded) several startup companies in Israel, where he led the UX and product design domains.
Before joining Gong a year ago, he spent a few years in the Netherlands, leading a multidisciplinary product team at

Event organizers
  • ProductTank TLV

    ProductTank provides an opportunity for Product Managers working for (or wanting to work for) digital/web/mobile companies in Tel Aviv to exchange ideas and experiences about Product Management, Business Modelling, Metrics, User Experience and all the other things that get us excited. Events include talks from guest speakers on topics around product management, networking opportunities, and a good old-fashioned chin-wag over a beer or two. We're open to companies big and small.

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