PDM_BE Antwerp

Mar 10, 2016 · Antwerpen, Belgium

Hi designers!

Product Design Meetup is back! We are super excited to bring you exceptional designers sharing their most exclusive learnings. We kick off our next meetup on March 10 in the very heart of Antwerp, kindly hosted at the Rockoxhuis Museum by our partner Start It. 

Our team is proud to introduce you to Thomas Marzano & Niels De Keizer. Let's find out what he has in store for us. 


Brand Experience Design: there is no app for that! 
Thomas Marzano | Philips 

In this opening keynote Thomas will challenge our community to think about Brand Experience Design instead of User Experience Design. Tapping from his experience with the new Philips Brand, he will demonstrate us how a company should approach its brand design in a holistic way and thus create a better and deeper felt brand differentiation.

About Thomas
Thomas Marzano is the Global Head of Design for Brand, Communication and Digital at Philips. During his 18 years as a professional creative he has worked in different design disciplines such as user experience design, interaction design, product design, strategic & innovation design, communication design, and brand design. He has been working at Philips Design since 1997 on a variety of award winning projects, including Living Memory, La Casa Prossima Futura and Next Simplicity. At present, Thomas leads the global brand design strategy of Philips and he recently directed the redesign of the Philips Brand Identity, which was launched in 2013.


Adding Value To The Real World
Niels De Keizer | Fonk Amsterdam

In the many years of co-creating new products from idea to market, Niels and his team have learned, failed and iterated towards a unique design approach. They created a toolbox filled with goodies, schemes, exercises, materials, articles and more. In this presentation we'll dive into the tools, steps and inspiration gathered throughout their many succesful cases.

And on top of that they have a special announcement, so reserve a seat and receive the news first-hand!

About Niels
Niels is an all-round creative and partner at Fonk Amsterdam. He has been working on the crosspoint of creative and tech, developing digital applications and interactive campaigns. He co-founded the Adobe User Group, the biggest creative community in the Netherlands, and is a member of the jury for the Webby Award.

Fonk is a digital product studio with offices in Amsterdam and Capetown. Fonk works for corporates, brands and startups like Aon, Danone, Het Klokhuis, ING, KNVB, Royal Jumbo, Maily, Science Center NEMO, Rijksmuseum and WeTransfer.

UPDATE: Thanks to Start It we have 150 seats ready to be reserved. We are looking forward to seeing you there. G&T on the house!  

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