The content revolution is on.
We are producing ever-greater volumes of content to satisfy our customers’ need for information. At least that’s what many marketers believe. The sad fact is we produce far more content than our audiences could ever possibly consume; blog posts, white papers, infographics, videos, podcasts… the list goes on and on and on. Too much content means just one thing: “content shock.”
There was a time when you could achieve some cut through by simply sharing something of value. But that’s no longer the case. In the ever-competitive content marketing landscape, we all have to work harder to eek out some value from our creative output. To rise above the din and actually get some return on our content marketing investment.
Join techmap on the 27th April to find out how to overcome content shock. We will be learning about:
• the importance of strategy over volume
• getting creative to engage our audiences
• the future of content marketing technologies
• how to better target and personalise campaigns using data
• where social media and SEO fit in
• effective content distribution strategies
Gareth Case, Global Marketing Director, Xchanging
Gareth Case is Global Marketing Director of Xchanging, a technology-enabled business process and services provider. Gareth has spent the last 15 years leading marketing teams within technology businesses. He has a wealth of experience devising and delivering unique marketing strategies to serve customers and prospects across multiple industries.
Doug Kessler, Creative Director & Co-Founder, Velocity Partners
Doug Kessler is co-founder and creative director of Velocity Partners, the London-based B2B content marketing agency. Doug has written a lot about content marketing including the B2B Marketing Manifesto, the B2B Content Strategy Checklist and Crap: Why the Biggest Threat to Content Marketing is Content Marketing.
Emily Turner, Content Strategy Consultant to brands including Virgin Unite, NHS and Johnson & Johnson and the Royal Household no less.
Emily Turner is a content and marketing strategist currently working for Virgin Unite. During the last 10 years Emily has moved between the private and public sectors, working on large scale marketing campaigns, solving communications problems and embracing audience interaction online.
6.00pm: Registration - join us for drinks, dinner and networking
7.00pm: Talks start
We hope you will join us for the second of this new series of techmap events.
Note: the early bird registration fee of £10 expires on the 13th of April when it will increase to £20.
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