Optimizing Websites with Data Science

Mar 23, 2017 · Charlotte, United States of America

This talk will cover how we at Red Ventures optimize our customer experience websites with data science. This is both a modeling and algorithms problem and a technology problem - these models need to respond real-time and serve the optimal website for that particular customer without hurting site load time. We will specifically talk about the following:

• How we model customer propensity to respond to a given piece of content using XGBoost models in R.

• How we integrate these models into the website testing platform to provide real-time decisions. 

• The technology that enables data to be captured from the website and feed these nightly updating models. 

Beer and Pizza will be served!

Event organizers

Are you organizing Optimizing Websites with Data Science?

Claim the event and start manage its content.

I am the organizer

based on 0 reviews