Optimizing Websites with Data Science

Mar 23, 2017 · Charlotte, United States of America

This talk will cover how we at Red Ventures optimize our customer experience websites with data science. This is both a modeling and algorithms problem and a technology problem - these models need to respond real-time and serve the optimal website for that particular customer without hurting site load time. We will specifically talk about the following:

• How we model customer propensity to respond to a given piece of content using XGBoost models in R.

• How we integrate these models into the website testing platform to provide real-time decisions. 

• The technology that enables data to be captured from the website and feed these nightly updating models. 

Beer and Pizza will be served!

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