As a growing small business or a bubbling startup, your product or service is important. But with all the time you spend on building your business, how much thought do you pay to your brand voice? And what even is that?
More than just slogans and catchy taglines (although important), the words your business uses, the way you speak, and how you communicate with your audience are all critical in positioning your business the right way.
It’s something that’s so easy to get wrong—which can potentially cost your business customers.
So if you’ve ever wondered what copywriting actually is, James Walker will walk you through his journey to how he became a freelance copywriter, and why the right words are so critical for startups and small businesses.
- Why the right words are so important for a new brand
- The different styles of writing to use
- How to differentiate your brand voice
- And importantly, the language mistakes you could be making without even knowing it.
So come along, and let’s talk copywriting.
About James Walker
James is a freelance content and copywriter, with over 12 years’ experience in different writing capacities. He started his freelancing business from the corner of a little 1-bedroom apartment in rural Japan, and things have only grown from there.
No matter the content or the industry, James sees writing as the opportunity for a different type of conversation between you and your audience—and it’s this simple principle that helps your brand find its voice.
Find out how James can help your business finds its own voice in a loud, crowded world.
Thanks to Ammo Marketing (ammo.marketing), and Beacham Group (beachamgroup.com) for their support of Morning Startup and the Perth startup community! If you need help with marketing and growth or hiring awesome people check them out and tell them Morning Startup sent you!
Don't forget to grab a discounted Voltage Espresso before or after the event (across the road from Riff, through the glass doors to the left of the Vietnamese place). Tell them Morning Startup sent you but don't mention the word 'discount' in front of other customers. They'll know what you mean ;)