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The museum experience

Oct 2, 2019 · Amsterdam, Netherlands

*Engaging with the museums: where physical challenges and digital possibilities meet*
Sanneke Prins will give you insights in how the Van Gogh museum involves their visitors in their daily business as a museum as well as our approach in tackling complex problems. One of the multiple challenges they are solving every day is how to enrich the visitor experience while the number of visitors keeps growing with the buildings capacity is limited.

*Don’t serve the unity sausage*
Using food and cooking as a metaphor, Rolf shows that the design dominance of the big tech companies is creating a very bland dish that works for everybody, but isn’t great for anybody. He believes that (art) museums are places that welcome experiments and challenge the minds of the visitors. In this thinking, museums should be the source of inspiration for the big tech companies and not the other way around.

Sanneke Prins (https://nl.linkedin.com/in/prinss) is a programme manager at the Van Gogh Museum. Within her work she focuses on the role of digital and technology and uses data analyses and visualization to enhance the visitor experience.
Rolf Coppens (https://nl.linkedin.com/in/rolfcoppens) is creative director and founder of Grrr creative agency. With a background as interaction designer and artist Rolf is always keen on combining business goals with an artistic touch and a solid communication strategy.

Grrr (https://grrr.nl/en/), founded in 2013, is a Dutch agency for meaningful matters that unites design and technology into one suave team, distinguishing themselves through innovation and originality. The offer Identity design, digital solutions and innovation and have a mission to make the world cleaner, more inclusive and more honest.

18:30 Doors open, food & drinks
19:00 Opening and talks
19:45 Networking
21:00 End

Event organizers
  • Amsterdam UX

    This community gathers everyone interested in UX and users. We talk about UX and things related to it: interaction design, visual design, user research, sketching and prototyping. We also reveal the role of UX in the development process, marketing, business, everyday life. We share our experience, we present our actual projects, we analyze trends and more. How we do it: through a regular mont...

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