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Mobile Growth SF Bay Area with Evernote, Instacart, Stitch Fix, Care.com, and Ye

May 29, 2019 · San Francisco, United States of America

https://events.mobilegrowth.org/events/details/branch-sf-bay-area-presents-mobile-growth-sf-bay-area-with-evernote-instacart-stitch-fix-carecom-and-yelp/ Join us this month for a night of growth stories and strategies with mobile experts. We’ll kick off the evening with some beer, soft drinks, and pizza, and then hear lessons and best practices for app growth. We’ll cover everything from organic and paid user acquisition, retention and engagement strategies, and more.<br></p>

6:30 PM: Check-in, pizza + drinks
7:00 PM: Welcome & introductions
7:15 PM: Mobile Growth panel
7:50 PM: Q&A From Audience
8:00 PM: Doors Close
8:05 PM: Wrap-up & More Networking


Jordan Hwang - Evernote (Sr. Director, Growth and Business Operations)
Jordan has spent the last 8 years leading growth and business operations initiatives across a variety of B2B and B2C business, including Kabam (mobile gaming), Chartio (SaaS) and Evernote (subscription/SaaS). In addition, Jordan serves as a Growth Adviser for 500 Startups, where he works with companies in each accelerator batch to grow their business through a variety of tactics and strategies across Product, Marketing, and Sales. As the Sr. Director of Growth & Business Operations at Evernote, Jordan drives strategic projects that focus on growing Evernote’s 220M+ users, and ensuring that they experience the best of Evernote in the moments that matter to them. Previously, as VP of Growth at Chartio, Jordan served as the first business executive hire, leading both the Sales and Marketing teams to help grow ARR by 700% in 18 months. At Kabam, Jordan helped launch and run business operations for Kabam's Publishing team, helping to grow to a $35M+ annual revenue run rate within the team's first 12 months.

Anna Shen - Instacart (Marketing Manager, Paid Social)
Anna is a growth marketing manager at the grocery delivery company Instacart, currently specializing in paid social channels. She is a Bay Area native, a UC Berkeley ('14) and UC Davis ('18) alum, and a budding plant mom. Her personal mission is to be a data storyteller, delineating and demystifying experimentation, modeling, and data into marketer-friendly frameworks for understanding user psychology and customer behavior.

Zach West - Stitch Fix (Mobile App Marketing Manager)
Zach has spent the last 10 years developing marketing strategies to drive business growth. Much of this time with the Walgreens digital team, where he spent 8 years developing channels like email, social media, mobile app growth as well as leading the digital marketing teams tasked with growing the omni-channel photo, beauty and seasonal businesses. Zach is always looking to learn more about "Why people do what they do" and how businesses actually work, often working with start ups to find product market fit and the right growth strategies. As the Mobile App Marketing Manager at Stitch Fix, he works across Marketing, Product and Data Science to develop new and deeper client relationships via the Stitch Fix mobile apps.

Lauren Chan Lee - Care.com (Senior Director of Product Management)
Lauren Chan Lee is Senior Director of Product Management at Care.com, the largest online marketplace for finding and managing family care. Having spent much of her career working in marketplace businesses, Lauren loves getting the flywheel spinning and using her skills at Care.com to empower women on both sides of the marketplace. Prior to joining Care.com, she held various product management positions at StubHub and strategy positions at StubHub, Microsoft, and Triage Consulting Group. Lauren received a B.S. in Management Science & Engineering from Stanford University and an MBA with Honors from the Kellogg School of Management.

Nolan Chao - Yelp (Product Manager, Growth)
Nolan Chao is currently a Product Manager on Yelp's Consumer Growth team, where he works on a multitude of initiatives including new user experience, feature awareness, and monetization. He has previous digital work experience with number of organizations across B2B, B2C, and B2G sectors, and first got hooked on the internet space after selling sneakers online as a teenager. He graduated from the College of William and Mary and received his MBA from UC-Berkeley's Haas School of Business.

Cynthia Chiang - Branch (Community Manager)


Global Partner
Branch (https://branch.io)
Branch provides solutions that unify user measurement across different devices, platforms, and channels, delivering a seamless customer experience no matter where the user comes from. Today's mobile businesses are divided, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that - providing a holistic view of various user touch points, ensuring that links take the user to the right place on website or native app.

Venue Sponsor
Yelp (https://www.yelp.com/)
Yelp connects people with great local businesses. Our users have contributed approximately 142 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. These reviews are written by people using Yelp to share their everyday local business experiences, giving voice to consumers and bringing “word of mouth” online.

Grow (https://growco.inc.com/)
With 40 years of experience covering entrepreneurship, and educating and empowering entrepreneurs, Inc. understands what business builders need and what will make them more effective. That’s why we created the Inc. Grow Your Company Conference (GrowCo), a three-day event that brings together entrepreneurs like you, hungry for the advice, proven strategies, and necessary connections to grow a business. Motivating keynotes and educational breakouts will leave you inspired in so many ways —and with shortcuts and insights to take your business further than you ever imagined.



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