Meeting with Jared Spool

Feb 7, 2014 · Amsterdam, Netherlands

With our friends Fronteers we were lucky enough to catch Jared Spool (yes, that one!) during his visit to Amsterdam and he agreed to meet with us and give a talk about integrating UX strategy with business objectives.
The meeting would take place in the beautiful Felix Meritis house, provided for us by our sponsor User Intelligence. Please note, that the amount of places is limited, so RSVP is required.
19:30  Doors open

20:35  Introduction and sponsor's word

20:45  "UX strategy means business" by Jared Spool 

21:45   Q & A (also answer Twitter questions) 

22:05  Borrel

23:00  Closing

Speaker: Jared M. Spool
Jared M. Spool is the founder of User Interface Engineering, the largest usability research organisation of its kind in the world. He’s been working in the field of usability and experience design since 1978, before the term "usability" was ever associated with computers.
Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work. You can find his writing at and follow his adventures on the twitters at @jmspool.

Talk: UX Strategy Means Business
We are in an age where poor user experiences become the focus of nationwide attention. One doesn’t need to look beyond recent catastrophes, such as Apple’s iOS6 Maps,, and the demise of Blackberry’s smartphone to see the necessity of getting the experience right.
Yet, what do we know about ensuring our next design isn’t going down the same road as those that have failed before us? We need to understand how design integrates with our organisation’s strategy, to ensure we’re supporting and enhancing it, not taking away from it.
In what may possibly be his most entertaining presentation ever, Jared will show you how to integrate user experience strategy with your business’s objectives. He’ll explore the world of business models, demonstrating the role a UX strategy plays in providing significant value to the organisation’s bottom line.
You’ll learn:
1. How an expanded notion of content is critical to understanding the value of user experience
2. Where to tailor your design strategy to the five priorities every senior executive cares about
3. Which of the emerging business model variations for content might be the right direction for your business

Event organizers
  • Amsterdam UX

    This community gathers everyone interested in UX and users. We talk about UX and things related to it: interaction design, visual design, user research, sketching and prototyping. We also reveal the role of UX in the development process, marketing, business, everyday life. We share our experience, we present our actual projects, we analyze trends and more. How we do it: through a regular mont...

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