To Have and to Hold: How to Keep a Customer For Life - Priscilla Cheung
Imagine the value of having a customer for a lifetime. Sounds like a dream, right? What if you were to actually demystify the behaviour of customers creating multiple accounts through de-duplication, to truly explore their purchase behaviour at an individual level? Imagine if you could actually determine how much it costs to keep these customers for a lifetime. Priscilla shares how Australia and New Zealand's largest online retailer discovered on its journey to drive a personalisation strategy based on unique behaviour and net value.
...and this is why you don't ask a data scientist to design a cryptocurrency token - Vivek Bharadwaj
Innately curious and a lifelong learner, Vivek has been thinking way too much these days about creating genuinely useful applications using AI, blockchain and other overhyped concepts.
Currently working as a data scientist, Vivek will share his thoughts and recent experiences on designing data driven decentralised applications using blockchain technology.
Every second Wednesday of the month the digital analytics community gets together for one or two short talks in an informal setting. There's lots of time for open ended discussion and to socialise. Plus there's free drinks!
Open to anyone interested in digital analytics, we have people ranging from beginners through to analytics gurus and from marketing through to technical spaces, and everything in between.
Web Analytics Wednesday is a great person to learn about what's happening in the digital analytics field, meet your peers and solve problems together.
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