Our next UX Book Club will be on Wednesday, May 2nd at Express Scripts from 6:30 - 8. We are continuing with Dan Ariely's Predictably Irrational, this time focusing on the following two chapters:
Chapter 11 - The Power Of Price
Chapter 12 - The Cycle Of Distrust
Topics are on the power of pricing, the placebo effect, trust, and advertising.
For those of you who haven't bought the book yet, here's the Amazon link: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248/ref=sr_1_2?ie=UTF8&qid=1523060631&sr=8-2&keywords=predictably+irrational
6:30 - 7: Enter and mingle.
7-8: UX Book Club Discussion
11501 Alterra Pkwy Austin, TX 78758. 5th Floor.
Parking is at Nordstrom Parking Garage right across the street from the office.
Important Note: Please make sure to enter the building before 7 PM because the bottom entrance locks around 7 PM.
I am looking forward to a juicy, engaging discussion on behavioral economics and its implications for us as UX Professionals!
Hope to see you there and happy reading!
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