May ATX UX Book Club - Predictably Irrational Part 2

May 2, 2018 · Austin, United States of America

Hey guys,

Our next UX Book Club will be on Wednesday, May 2nd at Express Scripts from 6:30 - 8. We are continuing with Dan Ariely's Predictably Irrational, this time focusing on the following two chapters:

Chapter 11 - The Power Of Price
Chapter 12 - The Cycle Of Distrust

Topics are on the power of pricing, the placebo effect, trust, and advertising.

For those of you who haven't bought the book yet, here's the Amazon link: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248/ref=sr_1_2?ie=UTF8&qid=1523060631&sr=8-2&keywords=predictably+irrational

Schedule:

6:30 - 7: Enter and mingle.
7-8: UX Book Club Discussion

Location:

11501 Alterra Pkwy Austin, TX 78758. 5th Floor.

Parking is at Nordstrom Parking Garage right across the street from the office.

Important Note: Please make sure to enter the building before 7 PM because the bottom entrance locks around 7 PM.

I am looking forward to a juicy, engaging discussion on behavioral economics and its implications for us as UX Professionals!

Hope to see you there and happy reading!

Thanks,
-Cheenu

Event organizers
  • Austin User Experience Professionals Association (UXPA)

    Austin UXPA is a local chapter of the User Experience Professionals Association (UXPA).  We are a volunteer-run organization with the goal of providing educational and networking events for user experience designers, researchers, information architects and developers. We generally meet the first Tuesday of the month in Austin, but the location varies.   Our 2018 board members include: • Donna Habersaat • Danielle Mundle • Al Youngblood • Ellen Lazaretti • Reyda Taylor • Srikant Chari Have a question or wa

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