Marketing Innovation Summit in Melbourne on 22 October 2021

Oct 22, 2021 · South Wharf, Australia
The term "ad tech," which is short for advertising technology, broadly refers to different types of analytics and digital tools used in the

Conference Schedule (October 22, 2021)

Track 1 : Next Gen AdTech

Track 2 : MarTech Conclave

08:45AM - 09:15AM Registration / Conference Overview

Nitesh Naveen, Founder, 1.21GWS

09:00AM - 09:40AM Keynote :

09:40AM - 10:20AM Break

10:20AM - 11:00AM

Track 1 : The Future of Adtech: Should we all fear the digital duopoly?

Track 2 : View from the Executive's Office: Using Martech to Scale

11:00AM - 11:40AM

Track 1 : Revealing the truth: data challenges and opportunities advertisers face in 2018 and beyond

Track 2 : Forget B2B and B2C; The Future of Marketing is P2P

11:40AM - 12:20PM

Track 1 : What is the future of media agencies in a digitally transparent world?

Track 2 : Marketing ROI Growth Using Mobile AR

12:20PM - 01:00PM

Track 1 : How to marry creativity and technology to build brand magic

Track 2 : The Right Way To Buy Marketing Technology - Real Story

01:00PM - 02:00PM Break

02:00PM - 02:40PM

Track 1 : Panel Discussion - The challenge of getting started in adtech for SMEs

Track 2 : Panel Discussion - The Five Tensions of Marketing Orchestration

02:40PM - 03:20PM

Track 1 : Why does the convergence of adtech and martech matter?

Track 2 : Mindfulness for Innovation and Change Management in Marketing

03:20PM - 04:00PM Break

04:00PM - 05:15PM

Track 1 : What is the future of media agencies in a digitally transparent world?

Track 2 : Marketing Enablement & Empowerment: A Force for Change in Digital Transformation

1.21 GWS is a tech media company which organizes conferences. we have our headquarters based in USA and we also have an office operating in India too. Our aim is keep IT industrians provide a platform to discuss and spread awareness on the newest of technologies, its uses and application thru conferences webinars trainings etc.

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