Whether or not you’re going to RSA or AWS this year, you need your marketing to be top-notch. Cybersecurity and Cloud competition is increasing exponentially, and your competitors always seem to have an endless budget. No worries-- Marketing Envy and Mindspace are here to help. Get the lowdown from seasoned experts in Israeli companies who will tell you what works for them and what doesn’t, so you can focus on kicking ass in 2016.
Program Commences: 19:30
After Party: 21:00
The bar will remain open after the program, so prepare to have some fun!
How We Generated 4,567 Leads at a Tradeshow
With global experience at hundreds of trade shows, no one is more qualified than Udi to teach us how to generate thousands of leads at a single trade show. Udi will teach us why booth, staff, giveaways, and call-to-action considerations are key to any trade show's success and how to optimize them to your company's business and marketing goals.
Cyber Security Growth Hacking: From Startup to Acquisition
There isn’t a better way to learn about online marketing then from success stories. This session will dive into the strategies and tactics that a cyber security startup used to gain market awareness and market share in a highly competitive market.
This will include growth hacking tactics and campaigns for SEO, PR, Content Marketing, Conversion Optimization, Marketing Automation and more.
Amit Lavi and Billy Cina, Co-founders of Marketing Envy
"I'll Take the Works:" Winning Strategies We've Tested so You Don't Have to
In our presentation, we will discuss tailoring a marketing strategy that works for you. Having worked with numerous cybersecurity and cloud companies, we lock in on successful practices with laser precision-- and we’ll be happy to share which strategies have produced the greatest results in 2015 and continue to do so today.
Dori Harpaz, Director of Marketing, Imperva Incapsula
Dori was Incapsula’s first marketing employee 4 years ago, and lead the marketing through the company’s acquisition more than a year ago. Before that, he worked as the branding department manager at eToro, the world’s largest social investment network. Dori holds a B.A in from the college of management and an MBA from the Tel Aviv University.
Udi Ledergor, Senior Marketing Consultant
After four VP Marketing positions and 18 years of industry experience heading world-class marketing teams for public and private companies across a variety of industries, Udi is now self-employed as a full-time marketing consultant, offering his consulting services to high-tech companies who need it at varying capacities - from helping start-ups grow by sharing his experience in product and marketing in Advisory Board roles, through strategic marketing consulting, to building and optimizing larger companies’ sales & marketing funnels. Udi is also the author of the #1 Amazon Best Seller - The 50 Secrets of Trade Show Success.
Amit Lavi and Billy Cina are the CEOs and Co-founders of Marketing Envy, a marketing agency that specializes in breaking new ground for startup customers.
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