Lunch zoom meetup - getting buy-in

Jan 25, 2022 · Raleigh, United States of America

As product managers we are privileged and challenged to solve complex problems in novel and innovative ways. But when we go 'big' and radical, our bold ideas can be met with sneers, skepticism, perhaps tacit acceptance obscuring a budget-cutting knife, or simply the status quo mindset 'we have never done it that way before'; in short, you have met your enemy and they are The Borg. Resistance is futile. Your features will be assimilated!

But how can we overcome this all too typical resistance? How can we defeat the Borg from within, and land the buy-in and funding that will put our bravest ideas on the fast track?

The answers my friends are blowing in the winds of this 2022 kickoff product tank, where our stellar speaker panel (experts in their own right with navigating resistance) will offer a wide variety of techniques and strategies you can use to pitch and win.

Laura Ernzen, AVP @ Redstone Federal Credit Union
Claudio Sennhauser, Founder @ Pitch In The Zone
Curtis Michelson, Founder @ Minds Alert / INFOdj

Laura Ernzen is an executive at a leading credit union. She is a change agent, transforming the banking experience, reducing friction while gaining buy-in from many departments.

Curtis Michelson, besides co-hosting Product Tank Orlando, is an innovation coach at Minds Alert, llc ( and and a longtime change provocateur. No stranger to resistance, it has almost been his life mission to disrupt with charm, wit, creativity and storytelling. His clients include NASA, Siemens Energy, Walmart. His newest venture, where he pitches and product manages every day, is INFOdj (

Claudio Sennhauser, is a professional pitch coach and the weekly host of Pitch In The Zone ( He helps people become more confident and effective communicators and has coached hundreds of presenters and product managers to bond with the hearts and minds of their audience. His clients include Ricoh, Sony, IBM, and Microsoft. He frequently works with conference organizers and startup accelerators.

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  • ProductTank RTP

    ProductTank RTP provides an opportunity for Product Managers working for (or wanting to work for) digital/web/mobile companies in Raleigh/Durham area to exchange ideas and experiences about Product Management, Business Modelling, Metrics, User Experience and all the other things that get us excited. Events include talks from guest speakers on topics around product management, networking opportunities, and a good old-fashioned chin-wag over a beer or two. We're open to companies big and small. We also welco

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