London IA February 2011

Feb 9, 2011 · London, United Kingdom
Talks from Dan Lockton and Relly Annett-Baker Dan Lockton: Change, Work with, Ignore, Fail? Mental models, behaviour & choice architecture Behaviour change, in one form or another, has become a hot topic, from the "gamification of everything" to the Cabinet Office's "Nudge Unit". All design influences people's behaviour, whether we do it deliberately or not. We can't avoid it - so we might as well do it intelligently (while making sure the best interests of users are the goal). I've spent the last few years collecting design patterns for influencing user behaviour, and putting them, with examples, into a pack of cards, Design with Intent, that's pretty much a crossdisciplinary brainstorming tool for (re)designing products, services and environments, bringing together ideas from various branches of psychology, ergonomics, behavioural economics, architecture and interaction design. In this talk, I'll run through some of the Design with Intent patterns and introduce how users' and designers’ mental models of systems interact at the core of understanding behaviour change. As designers, we're used to the idea that understanding users' mental models of things (how information is structured, product functions, etc) is important to UX. But when thinking about design for behaviour change, it seems like our mental models of users - designers' models of "what people are like" - actually dominate the strategies used to influence behaviour. We make assumptions about how people will behave in response to feedback, incentives and persuasive messages, design these into systems, and then often find that people don't respond in the expected way. Dan Lockton is a research assistant at Brunel University Annett-Baker: An exploration of website copy in the wild A snippet-length workshop in which we shall explore the enormously important subject of website copy. We shall take a magnifying glass, pins, best fountain pen and notebook to thoroughly inspect, categorize, curate and display the specimens we happen upon. Then, scalpel and chloroform in hand, we shall appropriate some species as the best examples of type and do our best to study and replicate them so as to recreate their wondrous form wherever we might have the chance. TICKETS from Eventbrite will be available on Monday 31 January 2011 at 12pm When the tickets have sold out and you want to be added to the waiting list please either tweet directed at @london_ia or leave a comment on the London IA event page With our favourite sponsors: Zebra People and Rosenfeld Media And of course our wonderful hosts Sense Worldwide and The Sense Network
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