We are living in an amazing time of innovation & transformation, which has been called "The Fourth Industrial Revolution."* Machine Learning/AI, Cognitive Computing, Bots & Analytics are examples of technologies helping to transform our world. Innovation continues to create new winners (and losers) in Commerce – both digital and physical. Vertically integrated retailers who manufacture their own products are starting to establish themselves and it’s very clear that channels have moved beyond omni-channel, where customers can expect seamless experiences across digital and physical channels, to fluid commerce.
Executives must leverage the latest technology to accelerate Digital Transformation and obtain competitive results (both in Commerce and non-commerce applications). The right Marketing Technology (#MarTech) is critical in achieving better customer experience, improved engagement, and ultimately higher conversion rates.
In this presentation, Paz and Nathan will speak about some of these big trends and provide insight into how companies can leverage the latest technologies for achieving better results.Hope this helps and feedback is welcome.
Paz Efrat is a Technology Sales Executive, Enabling Marketing & Business Success Through Knowledge, Data & Technology. Paz has been working directly with medium and large enterprises for over 25 years, and helping them to buy & use technology for better business results. Paz currently works at Sitecore and prior to that, Paz work with Microsoft as well as IT consulting companies. Paz holds a Bachelor of Engineering (Materials Engineering) and a Master of Science (Telecommunications Management), both from Stevens Institute of Technology.
Nathan Christopher is a Customer Experience and Commerce account manager for Rightpoint, a nationally recognized Digital Agency and Technology Consultancy. Working alongside partners such as Sitecore, Microsoft and Salesforce, Nathan brings 10+ years of experience helping customers adapt to rapidly changing customer experience expectations.
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