LeedsTechHub - Lean UX, Analytics and Performance

Oct 26, 2015 · West Yorkshire, United Kingdom

After an amazing response to this event it has now sold out via meet up. You can still grab yourself a ticket on Eventbrite by following this link: 
 For October’s Leeds Tech Hub, we are focusing on Lean UX, Analytics and Performance. We are excited to announce that Jeff Gothelf, international speaker and author of the O'Reilly book “Lean UX: Applying lean principles to improve user experience” is delivering our keynote presentation. Join us at the Salem Chapel on October 26th for an evening of inspiring presentations, good company and a tipple or two.
Keynote speaker: Jeff Gothelf
For the past 5 years Jeff Gothelf has led the charge in rethinking the way user experience design happens in an increasingly agile world. From the groundbreaking “Lean UX: Getting out of the deliverables business” article that launched the conversation in 2011 to the Lean UX book to workshops, consulting and talks around the world Jeff has had a front seat to this ever-growing conversation. In this concise talk, Jeff takes a look at what he’s learned in the past 5 years, how his own thinking has evolved and what the future of great team collaboration and product development looks like.
Digital Analytics for Agile: Continuous Performance Optimisation, Jonny Longden, Head of Analytics and Optimisation, Sky
Whilst the majority of digital development work has become agile, insight work is often still trapped in centralised teams, leading the agile teams to feel alienated from and uninvolved in the processes of decision making which drive their work. On the flip side, insight teams produce recommendations which, too frequently, are left un-actioned because the processes don’t exist to absorb this work into the teams. How can analytics become truly embedded in agile so that performance improvement is both data driven and firmly owned by the agile team? Learn from Jonny Longden, Head of Analytics & Optimisation, about the ways in which Sky are transforming culture and structure to make this a reality.
Speaker Biographies
Jeff Gothelf, Principal at Neo @jboogie
Jeff Gothelf is Neo’s lean evangelist, spreading the gospel of great team collaboration, product innovation and evidence-based decision making.
Jeff is a speaker and thought leader on the future of user experience design, often teaching workshops or giving talks on building cultures that support teamwork and innovation. Jeff is passionate about advancing the principles that lie at the core of Neo, and often does so on a global scale.
Prior to joining Neo, Jeff lead the UX design teams at TheLadders and Web Trends. Earlier he worked with and lead small teams of software designers at AOL. He is the co-author (with Josh Seiden) of the O’Reilly book “Lean UX: Applying Lean Principles to Improve User Experience”
Jonny Longden, Head of Analytics & Optimisation, Sky Technology / Online Service @jonnylongden
Jonny Longden is Head of Analytics & Optimisation at Sky, leading a team of analysts and optimisation specialists to continuously improve the online customer experience. Jonny has over over 15 years’ experience in analytics and optimisation, driving digital performance improvement for the likes of Visa, Nike, O2, MVideo, Turkcell, Unilever & Mazda. He continuously strives to make analytics actionable and bring continuous improvement thinking to the way digital customer experience is delivered.

Event organizers
  • LeedsTechHub

    Howdy! LeedsTechHub is an event series and meetup community welcoming all those from a digital discipline and those wanting to learn more or build networks with those within the industry. We meet 1-2 times a month, usually on a Thursday evening and generally have 3 or 4 industry leading speakers plus free grub and beer. Event topics include iOS/Android development, JavaScript (Node / Angular ...

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