eSage Group's Seattle Marketing Analyics Group is excited to host presenters Kevin Mullins, Director of Data & Analytics and Nate Victoria, Lead Analyst at Meredith Corporation. Reserve your spot now to hear Kevin and Nate present "Content Analytics and the Impacts Created Beyond Ads."
Join us on Tuesday, October 29th in SODO! Kevin and Nate will discuss:
-What are the different things a media company looks at when understanding the success of content marketing strategies, when the objective is getting more eyeballs on content?
-What are the insights a publisher gets when analyzing the value of content?
-How do Google AMP and News Aggregators impact our content and analytics?
-How can we derive more value out of our content and data beyond ads?
Meredith Corporation (www.meredith.com) is a publicly held media and marketing services company with multiple brands in their portfolio including Allrecipes.com, People, Sports Illustrated, Time and Fortune among others.
eSage Group (www.esagegroup.com) is a boutique Business Intelligence & Marketing Analytics consultancy and is the organizer and sponsor of the L.A. (http://bit.ly/2nhl5GP) and Seattle Marketing Analytics Groups.
eSage Group’s services help you quickly and effectively connect your marketing data with social media, websites, digital advertising, customer relationship management and other enterprise systems, allowing you to move from isolated data to fully integrated, cross-channel predictive analytics. We enable clients to uncover hidden insights that give a more complete view of customers, leading to better customer engagement and optimization of marketing spend across channels.