IxDA Phoenix - IBM Design With Empathy

May 29, 2014 · Phoenix, United States of America
Join us at the IBM office in downtown Phoenix for a discussion and group exercise on Designing with Empathy. IBM UX Architects, Brenton Elmore and Teresa Swingler, will talk about the techniques they use in their work to understand and empathize with users. Then, they will lead us through a group exercise on empathy mapping. We look forward to hearing your voice in the discussion on designing with empathy. See you there!
Wednesday, May 28, 2014 5:00pm-7:30pm
IBM Phoenix, 2929 N. Central Ave., 5th Floor, Phoenix, AZ 85012
5:00-5:30 Welcome & Networking 
5:30-7:00 Program

Short presentation by Brenton Elmore and Teresa Swingler 
Brenton and Teresa will lead us in an Empathy Map Group Exercise 
Group Discussion on Empathy in Design

7:00-7:30 Wrap Up & More Networking

Teresa Swingler is a User Experience Architect at IBM Software Group in the Cloud & Smarter Infrastructure group. She spearheads the adoption of user-centric techniques for interface design and user research to develop enterprise software solutions, ensuring ease-of-use for datacenter management.  
She is an active member of the interaction design community as one of the local leaders of IxDA Phoenix. 

Brenton Elmore helps organizations create emotional connections between people, products, and brands, using human-centered design.  For 20+ years, he has worked with senior leaders to develop design programs that deliver delightful solutions across enterprise, consumer, and scientific markets from Fortune 100 to start-ups. 
He is a design thinking evangelist and is passionate about helping teams innovate through a deep understanding of real users and world class design.  He is an expert in early user-centered field research, analyzing the data, and converting insights into actionable design themes. Using the design themes, the teams refine user scenarios, concepts, prototypes, and designs that deliver delightful and productive products and services. His metric of success is quantifiable delight from users and customers, which delivers value to organizations.
Light refreshments will be served. Hope to see you there! 
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