Rapid advances in digital technologies have revolutionised the world of marketing and communications. Where once there was a clear divide between paid, earned and owned, now they are frequently all glued together in a digital world, with the promise of ever greater returns. A space once dominated by mad men is being overrun by a new digital landscape owned by the 'math men' of tomorrow.
There's no greater example of this than with programmatic advertising. Ad buying was once dominated by sales relationships, business entertaining and orders placed by fax. Now complicated digital exchanges are selling media inventory in real time and targeted to a specific individuals characteristics and browsing habits. It's a brave and complex new world.
Join techmap on the 16th March to find out all about the future of advertising. We will be learning about:
• the fundamentals of programmatic advertising
• how to introduce programmatic to your media plan
• pitfalls to look out for
• cross platform communications
• examples of successful campaigns
Andy Bush, Senior Vice President, Time Inc
Gawain Owen, Digital Lead, Nestle UK & Ireland
Stephane Lecuyot, Digital Acquisition Manager, Nestlé Nespresso
Jack Rutter, Platform Director, TubeMogul
19:15pm - guest speakers start
Followed by Q&A session
We hope you will join us for the first of a new series of techmap events.
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