Introduction to Lean User Experience

Jul 24, 2012 · Seoul, Australia
Introduction to Lean User Experience 
Henry Cho, Ux Director for IRL GamingTuesday, July 24th from 6:30 - 8:00 pm
A great user experience will set you apart from your competitors. It's at the heart of the products we love, it's in the DNA of world leading companies like Apple, and it starts with getting to know your customers. In this class, Henry Cho (an expert in user-experience design) will introduce you to the principles of the Lean User Experience process and show you how to apply these priciples to your projects, no matter what the size of your budget or team. The course will be introductory, intended for people who want to create better products, whether you're a designer, developer, or if you have a great idea but don't know how to bring it to life. It will focus on giving students a framework and methodology from which to translate their visions into usable, desirable, and compelling products. Topics covered will range from user research, creating user journeys, rapid prototyping to user testing, mobile first, and design patterns. The class will touch on specific tools, frameworks, and software, but will not cover detailed use of these tools. Understanding your customers means a better user experience and a better user experience means a better bottom line.   
Hency Cho is a veteran User Experience professional with over 16 years experience including 10 years in mobile Ux. He is constantly striving to deliver products to users that are not just innovative in the way they solve your problems, but that will surprise and delight you along the way. He believes we should be moving far beyond "usability" as UX practitioners and we should be designing for delight, persuasion, and utilising the psychology of game design. He is a firm believer in the Lean Start up methodology and Lean Ux practice. Since graduating from Startmate (Australia's Y-Combinator) he has been working as a Ux coach for a number of Australian Startups as well as championing the adoption of Lean Ux at an enterprise level, most recently within Westpac and ANZ. Not content to simply preach, he is currently the co-founder of IRL Gaming which beat 200 companies for a place in the Australian Incubator fund Startmates (Australian version of Y-Combinator). Can't make it? Sign up at General Assembly Sydney to stay in the loop on future events and classes.
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