*This class is a 2-weeknight series running on Tuesday, May 8th and Thursday, May 10th from 6:15pm to 8:30pm.*
The building is located at 1600 John F Kennedy Blvd, on the corner. The front of the building is on JFK but you actually want to go to the back of the building, (Bank of America is on the corner). You'll see a big foyer all lit up.
Someone will be there to let you in before 6:15pm, but if you come after that, use the regular door (not the revolving one, it won't work) furthest to the right. When you arrive, if no one is at the door, press the buzzer and tell the guard that you are here for the event at Elsevier. (Elsevier is pronounced Ell-severe, just in case). They will ask you for your ID, have you sign in, and then will send you to the 16th floor. We'll take it from there! If you have any trouble, please feel free to contact me (Meghan!) at [masked].
ABOUT THE CLASS
Have you ever wondered how Google determines how to rank your website? Or why your competitors are beating you onto page one of Google? These things don't happen by chance. There isn't a person behind a computer at Google HQ deciding who will rank where. There's a science to all of it, and it's called search engine optimization (or SEO for short).
There are a number of factors contributing to how websites rank and learning about these factors will help you to "optimize" the sites you work on. This course will cover a variety of these topics:
• On-page: On-page optimization is one part of SEO that you may be most familiar with - we'll cover the basics from meta tags, in addition to other on-page factors that may help you rank.
• Technical: Discover the technical issues that may prevent search engines from crawling and indexing your site. We'll also cover some other technical aspects of the semantic web that are beneficial for SEO.
• Link Building: Learn about what link building is, why it's vital for every website, and how to get started.• Measurement: Learning to analyze your websites' performance is vital to determining its success or failure. We'll cover the basics of how to get started with Google Analytics and necessary metrics to be aware of.
What You Will Walk Away With:
• An understanding of the factors that help a website rank in search results
• A collection of tools you can immediately start using with your site
• Resources to explore to learn more — from beginner to more advanced
Prerequisites: There are no skills or programs required for you to take this course.
A laptop is required.
It's recommended that you come to class with a website in mind that you'd like to optimize.
ABOUT THE TEACHER
Over the past six years, Natalie has worked in advertising for clients across the finance, food, pharmaceutical, cosmetics, and skincare industries. In her current role as an SEO Account Manager, she spends most of her time reverse engineering algorithms and studying user behavior to help brands connect with their audiences more effectively. When she’s not knee-deep in analytics, Natalie likes to travel and enjoy a nice glass of wine. Or just an OK glass of wine. Honestly, any kind of wine will do.
• Girl Develop It welcomes all genders and identities to our classroom. By entering this group, all community members agree to abide by our Code of Conduct (http://www.girldevelopit.com/codeofconduct).
• See our Assistance page for information on scholarships, laptops for loan, and other services. We'd like to help you benefit from our classes! (http://bit.ly/gdiphillyhelp)
• Questions about the class or want to Teaching Assist? Contact Meghan at [masked]
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