Nov 2015 Certified Innovation Games® for Customer Understanding

Nov 12 - 14, 2015 · Seoul, United States of America
Join us on November 12-13 for our Certified Collaboration Architect Course, "Innovation Games® for Customer Understanding," in Mountain View, CA. The course focuses on using the Innovation Games Collaboration frameworks to better understand and fulfill customer needs, resulting in breakthrough products and services.
Completion of the course designates participants as a Certified Collaboration Architect (CCA) -- Orange Belt. 
 
Date: November 12-13, 2015
Timing: 8:30 AM – 5:00 PM
Location: Mountain View, California, 94040, USA
Venue: Conteneo HQ
 
Course Description
Long before gamification, gamestorming and serious games became the latest buzz words, Luke Hohmann and his team were using a variety of serious games (i.e. collaboration frameworks), Innovation Games®, to help companies like SAP, Qualcomm, Cisco, Reed Elsevier and Yahoo! build breakthrough products & services. These frameworks (originally outlined in Luke's groundbreaking book, Innovation Games: Creating Breakthrough Products through Collaborative Play) enable you to work directly with your customers, eliciting unique insight into what they truly want from your product or service. 
 
This two-day certification course will teach you how to use a variety of collaboration frameworks with your customers to:

Uncover unspoken needs & breakthrough opportunities 
Understand where your offerings fit into your customers' operations 
Clarify exactly how & when customers will use your product or service 
Deliver the right new features & make better strategy decisions 
Increase empathy for the customers' experience within your organization 
Improve the effectiveness of the sales & service organizations 
Identify your most effective marketing messages and sellable features
Discover what customers don't like about your offerings 

The course covers both in-person and online collaboration frameworks and includes sections on facilitation and presentation skills.
 
Content Outline

Discussion of Innovation Games® and market research
High-level planning, facilitating and post-processing of Innovation Games
Detailed planning, playing and post-processing the results of several case studies that enable participants to experience all phases of the frameworks
Review and shared discussion; helping participants plan their adoption of these techniques
Facilitation and presentation skills

 
Who should attend?

Product Managers/Directors
Portfolio/Product Management Professionals
Marketing Professionals
Market Research Professionals
Software Engineers/Developers/Architects 
Executive Management
Agile Coaches/Team Leads

 
Theory of Instruction
The course is guided by a “learning by doing” model of education: 

What participants will know after taking the class.
What participants will do during the seminar to reinforce key concepts.
What participants will have after the seminar to promote further practice and study.

 
Prerequisites
Although not strictly required, it is helpful if participants read the book Innovation Games®: Creating Breakthrough Products Through Collaborative Play before the course.
 
Materials

Course Presentation
A variety of handouts used to stimulate thinking and apply the materials
Case studies

 
Cancellation Policy
 
For information on our cancellation policy please visit our website.
 
Instructor
 Luke Hohmann is the Founder and CEO of The Innovation  Games® Company. The author of three books, Luke’s  playfully diverse background of life experiences has  uniquely prepared him to design and produce serious  games. Luke graduated magna cum laude with a B.S.E. in  computer engineering and an M.S.E. in computer science  and engineering from the University of Michigan. In  addition to data structures and artificial intelligence, he  studied cognitive psychology and organizational behavior.  He is also a former National Junior Pairs Figure Skating Champion, as well as a certified aerobics instructor. In his spare time, Luke likes roughhousing with his four kids and his wife’s cooking. He also enjoys long runs in the Santa Cruz mountains to burn off his wife’s cooking.
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