How to Write Copy to Boost Clicks, Signups + Sales

Mar 6, 2015 · San Francisco, United States of America
Your website and emails are all about clicks, signups and sales. But putting pen to paper to capture the essence of your solution - how you can solve your customers’ problems - just ain’t that easy. Then you don’t get as many clicks, signups and sales as you could. Do you want more of them? Read on… Copywriting might seem mysterious, difficult and only for the folks with Master’s degrees in English or Creative Writing. Not true. You can write better copy for your business. Why? Because great copy is built on research and honest-to-goodness empathy. And I can teach you how to write great copy… In this 90-minute course, you’ll learn how to: Write more effective copy immediately Apply the mechanics of persuasion Find messages that move people to action Identify pain and solve it Position your pricing and solution You’ll leave with a step-by-step action plan to improve your copy. You’ll also get a 5-step checklist and template for your writing, a reading list, and some of my favorite online resources for writing converting copy. Anyone can do it - and you’ll inspire more people to take more action.   About the instructor: Liston Witherill is a marketing strategist and copywriter. If you want to hear him talk a lot, bring up conversion rate optimization, landing pages, email drips and websites. He’s Chief Creative and founder of Good Funnel - data-driven copy and common sense marketing. When he’s not grokking business models and customer pains, he loves to record music and hike with his wife and pig-shaped dog.   Refund Policy:  If you cannot attend, please email us least 1 day before the scheduled class. No refunds will be given if we have less than 24 hour notice.
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