How to Prioritize Customers and Market Requirements

Sep 17, 2018 · San Diego, United States of America

For planning purposes, please RSVP only if you intend to attend.

6:00 pm Networking & Food and Beverages from our sponsor Sayva
6:15 pm: Introductions
6:20 pm: Greg is on
7:30 pm: Q&A

When it comes to markets and customers, do you “fish where the fish are”? How do you prioritize one market, or group of customers, over another? How do you identify their specific needs, or determine how your brand is differentiated in their eyes?

Customer Experience and Marketing expert Greg Chapman will help us understand how the customer experience interacts with both internal database segmentation, and external attitudinal, behavioral, and market segmentation efforts, and how this information is put to use to build a differentiated value proposition for your product, service, or brand.

We’ll also explore the interaction between Customer Experience, Customer Service, and User Experience – what are the differences and how does each play within the customer and market segmentation effort.

Join us for a fascinating discussion!

Bio: Greg is a merchandising, marketing and business operations veteran with over 35 years of experience in hands-on leadership roles. He has held C-Suite and senior executive merchandising and marketing roles with companies such as Provide Commerce, Sears, The Sharper Image, SkyMall, and Shop NBC in addition to leading a full-service digital marketing agency.

Greg founded The Pocket CMO consultancy with the mission to help C-Suite business leaders respond to a disrupted, changing marketplace by focusing on specific, innovative customer-centric marketing strategies and breakthrough experience solutions. The Pocket CMO specializes in helping businesses address their consumer experience needs at every strategic level. Utilizing a four-phase approach proven through past experiences, The Pocket CMO guides brands and companies through rigorous market segmentation, persona development, customer journey mapping, and value proposition development initiatives. The Pocket CMO team then helps businesses create and implement marketing strategy and customer experience solutions that differentiate their brand in the marketplace.

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