*Please note the change in location for this event. We will be at Meetup HQ, 632 Broadway, New York, NY 10012, 9th Floor.*
Approaching product making from the perspective of data, evidence, and empathy is a given these days. Integrating insights generation into product development, though, hasn't been trivial. Initially we battled with the perception of research being low validity, but more recently the debate has shifted to be about speed—whether it's possible to produce insights at sufficient pace to allow companies to reap the financial and competitive advantages of getting products to the market quickly.
At Spotify, we are experimenting with ways to move fast without compromising the integrity of the insights work.
Sara Belt, Director of Product Insights at Spotify, spent the first part of her career advocating for why teams should systematically listen to the people using their products, why research is a field of practice that requires specialized skills, and why anyone should trust qualitative insight to guide their decisions. Those debates about validity have dwindled as the insights practice has gradually proven its ability to contribute value. But user research, and insights work more broadly, suffers from the reputation of being painstakingly slow — and there is merit to this argument. Sara will discuss what slows down learning and feedback loops in product development and how her team at Spotify has managed to balance that with delivering products.
Sara Belt is a Director of Product Insights at Spotify, leading a team of user researchers and data scientists that powers Spotify’s product development for the artist and music industry community.
- Pizza and socializing begins @ 6:45
- Talk begins @ 7:00 followed by Q&A
- A little extra socializing after the event