How to Create a Context for Your Team by Pandora Product Manager

Apr 18, 2018 · New York, United States of America

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One of the most important jobs a Product Leader has is making sure everyone working on a product, at any time, clearly knows why they're spending their time, minute to minute, commit to commit, on a given piece of work.

In Karl's role at Next Big Sound, he experimented constantly with how to create the context for the team. As the direction of the company changed everyone wasn't just brought along for the ride, but was part of determining the course of action.

During this talk, Karl will recap the different approaches to creating the right context for a team, what's worked for him, what hasn't, and provide a few things Product Leaders can try right away to provide better context for their teams.

Meet the Speaker: Karl Sluis

Karl Sluis is a Product Leader and a Designer. He last worked at Next Big Sound that was acquired by Pandora in 2015: today, he's exploring neighborhood data and bootstrapping his own project,

Launched in 2009, Next Big Sound is the leading provider of online music analytics and insights. Used by thousands of individual bands and managers as well as the biggest labels and distributors in the world, Next Big Sound is the gold standard for tracking trends and predicting the future of music.

In the spring of 2015, Next Big Sound was named the most innovative company in the music industry by Fast Company and Top 50 most innovative in the world. Next Big Sound was acquired by Pandora on July 1, 2015. Karl's role at Next Big Sound focused on leading product work; he served as Product Manager for Pandora's Charts, delivering an unprecedented view into the top songs, trending artists, and predicted stars on Pandora's massive platform. From research to writing, color theory to code, Karl has many interests, but foremost among them is helping teams perform, deliver value, and do their best work.

View the Speaker's LinkedIn (

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