How Story Principles Create Great User Experience

Oct 17, 2017 · Tel Aviv-Yafo, Israel

Swiss designer, Dan Nessler Is coming to Tel Aviv to share how story principles can shape the UX + Yaya Aaronsohn will share from her experience working at Wix about the Importance of meeting your users.

How Story Principles Create Great User Experience
Crafting a good experience is like telling a good story.  Stories are core to various activities, tools and methods applied in UX.

Have you ever struggled to sell your ideas? Have your tools, processes or methods ever been questioned? As a UX professional you do not only get to deal with your users. You get to deal with multiple stakeholders within and outside of your organisation and industry. 

In his talk, Experience Director Dan Nessler shows why and how stories help your process, methods, deliverables and last but not least selling them.

Dan Nessler is currently working as an Experience Director at Swiss digital agency Hinderling Volkart and teaches as a guest lecturer at the Universities of Applied Sciences in Zurich and the Universities of the Arts in Zurich and Bern.

In 2016 he graduated as an MA in Experience Design at Hyper Island, Manchester, England. Prior to that and for more than 10 years he had been working as concept developer and project lead at agencies such as Jung von Matt, Publicis and Scholz & Friend.

The Importance of Meeting Your Users
If you’re aspiring to influence a user's experience - make sure you meet them. You won’t believe what an impact you’ll get from seeing peoples' reaction with your own eyes. It’s an almost symbiotic experience, as not only you will gain valuable insights regarding your product, but also the user gets the sense that they're taking part in personalizing their own digital product.

Yaya will present a short summary of a recent usability session for a new mobile app developed at Wix. By sharing some of the key conclusions, she hopes to provide key pointers for setting up, conducting and concluding a useful usability session.  

Yaya Aaronsohn is a UX/UI Designer at She joined Wix on 2014 and spent 2 years in the studio designing visual web content.This past year she has made a transition to UX and is now working on creating products that help Wix users promote their business online. 


18:30: Snacks & Coffee / Networking   

19:00: Welcome & Intro   

19:05: The Importance of Meeting Your Users

19:20: Story Principles Create Great User Experience (english)

20:10: Open Salon Discussion 

20:30: End

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  • UX Salon - TLV

    What is a Salon? A salon is a gathering of people under the roof of an inspiring host, held once a month to increase the knowledge of the participants through conversation. UX Salon is a group that gathers to inspire and educate one another. Join us if you're interested in collaborating with others and contributing to ideas on User Experience and Design. --- UX Salon 2018. 2 days of inspiration, education and skills development for user experience and digital product professionals. On May 6-7, 2018, join

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