How Fighter Pilot Strategies Can Improve Your Design Process with Daniel Orbach

Dec 11, 2017 · Chicago, United States of America

Cramer-Krasselt has graciously offered to host our speaker for December, Daniel Orbach. Daniel just recently moved to McKinsey & Company but was at Moment before his move. We look forward to you joining us!

On the surface, military strategy and the design process don’t really seem to have much in common. One is concerned with winning and losing while the other is related to improving the lives of our fellow human beings. However, these two concepts have a lot more overlap than you might think. This talk will explore how the military strategies created by Col. John Boyd – one of the best fighter pilots in U.S history – can be integrated into a more traditional design process. Additionally, this talk will walk through how this integration can improve your process given how quickly the world around us is changing. You’ll walk away with an improved understanding of the fundamentals of strategy and decision making, as well as more process-oriented tools to shape and improve your own design processes.

About Daniel
Daniel Orbach brings an affinity for math and science to his process as designer. He takes a systemic, strategic approach to solving digital design problems, and the variety of projects he worked on before joining Moment – from warehouse optimization to cars of the future–illustrate the adaptability of his techniques. At Moment, he has led workshops in tech education and designed products and tools used in retail banking and healthcare.

Event Details
Doors open at 6pm.
Pizza and refreshments will be provided by our awesome hosts, Cramer-Krasselt.
Program will start once everyone has eaten and settled, no later than 6:30.

Cramer-Krasselt will have a table near the 24th Floor Elevator bank to make check in easier. Come in through the 225 N. Michigan entrance, go up the escalator and it will be to the left. Look for the green IxDA sign.

Your name MUST be accurate and full (First and Last Name) on the RSVP as building security will be provided with a list to admit guests.
If your name is incomplete you will be removed from the RSVP in order to accommodate others.

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