How data can help you understand the user experience

Nov 27, 2019 · Wellington, New Zealand

Join us for a session full of value with Lana Gibson. Lana will share analytics case studies showing how analytics have helped different organisations improve their websites. She'll show you how analytics can help you understand your audience and meet your goals with case studies including:

- Beginnings in GOV.UK - designing with data
- Te Papa Venues weddings content - traffic and enquiry increases based on SEO research
- Radio New Zealand audience surprise and how they changed their strategy as a result

Lana has worked in digital for more than a decade, using Google Analytics, SEO, call centre data and social media data to improve online performance. She turns masses of numbers into actionable insights, and builds data cultures with dashboards, training sessions and insight reports that can be used by everyone. It’s not user stupidity, but design failure that causes many users to get frustrated online. Good design is driven by data, and she helps clients make use of their data, and blogs about what she learns along the way.

Big thanks to Wellington ICT Graduate School for hosting us in the Master of User Experience Design space at 40 Taranaki Street, level 3.

Event organizers
  • User Experience (UX) Wellington

    Our purpose is to create an environment that connects people, skills and ideas, whether you just have an interest in UX, or you're an experienced practitioner. We run talks, workshops and social events for the UX community. Events are held once or twice a month, and we attempt to get a mix of evening and lunch time events to suit all lifestyles.  If you have any ideas, or want to run a session yourself, please contact us at We also have a website, where we share resources and write-up key

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